Professional Relations Manager (North East & Yorkshire)
The Position
This is an exciting new role to cover the North East and Yorkshire as part of an exciting new team build and is responsible for engaging, coordinating, and developing regional external experts, including both clinical and non-clinical experts relevant to the Cardio-Renal-Metabolic (CRM) Franchise and related medical conditions.
The PRM is responsible for coordinating and executing EE activity within the integrated regional plan focused on leveraging innovative CRM and Boehringer Ingelheim opportunities to drive increased sales and market share of existing brands as well as building advocacy for Boehringer Ingelheim.
The PRM integrates the expertise of external experts into comprehensive advocacy and multichannel strategies and tactics to align advocacy initiatives with their areas of expertise, leveraging regional insights to shape local strategies and localize assets whilst tracking and measuring the impact of regional external experts' involvement in advocacy efforts.
Tasks & Responsibilities
Regional External Experts, profiling, segmentation & targeting:
- Engage, coordinate, and develop regional external experts, including clinical and non-clinical experts relevant to the CRM Franchise and associated medical conditions.
- Coordinate the interaction between regional and local EEs internally and externally.
- Support mobilization of these advocates locally and nationally to drive sales and increase market share of existing brands, aligning with ICP and CRM franchise goals.
- Serve as a company ambassador in front of regional experts.
External Experts advocacy strategy and development:
- Define and coordinate the regional advocacy strategy, creating and executing an integrated regional plan focused on leveraging innovative CRM and Boehringer Ingelheim brand opportunities.
- Identify and map key regional influencers, understanding the competitive CRM landscape.
- Provide insights from key external partners to guide regional and national strategy.
- Collaborate with internal teams, advocacy groups, and other stakeholders to incorporate the expertise of external experts into comprehensive advocacy and multichannel strategies and tactics.
- Execute regional marketing activities and some central in line with the integrated regional plans and external expert development.
Planning & budget management
- Play a supportive role in brand planning and resource planning to help define the budget to be allocated to the EE mobilization and EE advocacy development.