SFE & Digital Channel Excellence Lead, ASKAN

The Position

The Salesforce Effectiveness & Digital Channel Excellence Lead is a key strategic role within the ASKAN Animal Health organization, driving Sales Force Excellence and Digital Channel Excellence to deliver best-in-class, customer-centric engagement. This position ensures an optimized customer-facing team setup by integrating Sales Force Optimization, Channel Excellence, and Data & Platforms within the Commercial Excellence framework.

The role leads the design and implementation of end-to-end Sales Force Excellence processes, including selling and coaching skills, customer segmentation and targeting, and effective incentive programs. It also manages local sales performance frameworks, sets KPIs, and upholds data standards, while ensuring alignment with global and regional initiatives. Acting as a strategic partner, the Lead supports the development of tools, learning strategies, and operational frameworks that advance BI’s business objectives.

In addition, the position drives the development and execution of multi-channel plans, digital and non-digital, for priority customers and brands. This involves cross-functional collaboration to plan, implement, measure, and optimize activities, always championing a customer-first approach.

Ultimately, this role strengthens commercial capabilities, enhances customer engagement, and delivers actionable insights in a multi-channel environment, contributing to the overall effectiveness and high performance of the ASKAN commercial organization.

Duties & Responsibilities:

• Implement SFE Capabilities by driving the implementation of Sales Force Excellence capability standards for customer strategy and engagement development within the R/OPU.
• Establish, govern, and share a robust Sales Force Excellence performance framework, including review cycles with local, regional, and global leadership teams. The objective is to harmonize SFE-related capabilities and their performance measurement, including KPIs.
• Lead Multi-Channel Strategy & Planning. Be accountable for the overall multi-channel strategy and integrated customer planning processes. This involves ensuring the delivery of a customer-centered multi-channel ecosystem that drives actionable insights and successful results.
• Lead the implementation of customer engagement channel capabilities by developing supportive training, streamlining operations, and optimizing customer journeys. This includes defining customer journeys in the multi-channel space and guiding cross-functional teams through planning, scheduling campaigns, and measuring relevant KPIs.
• Implement, measure, and report on agreed sets of KPIs for both SFE performance and multi-channel activities that are aligned to strategic objectives and materially improve the customer experience. Ensure adherence to data guidelines and standards.
• Drive communication on roles and responsibilities related to SFE & Channel Excellence processes by setting a blueprint design within an R/OPU roadmap. Establish, communicate, and monitor roles and responsibilities for operational execution activities.
• Drive process excellence & continuous improvement. Identify and decide on process, platform, and data improvement potentials across both SFE and Channel Excellence domains. Share leading practices that can be scaled among customer teams within R/OPUs and globally.

Requirements:

• Bachelor’s degree / Master's degree preferable.
• At least 10 years of proven experience in commercial excellence pillars in a local/regional and corporate environment; prior experience in the healthcare or pharmaceutical industry is preferred
• Strong proven project and process management skills, experience leading project teams and developing business cases, plans, scope definition and presentations.
• Proven experience in commissioning and analyzing market research, data etc into relevant and pertinent actionable insights.
• Solid understanding of analytical tools and interest in market research and data management. 
• Experience managing relationships with internal and external customers and stakeholders.
• Excellent communication skills and organizational abilities.
• Results-driven mindset with a strong focus on achieving objectives.
• Advanced analytical skills; self-starter able to work independently.
• High level of cultural awareness and sensitivity
• Fluent command of English, both written and spoken.