Manager | non-line manager | Asset Marketing Group 1, Cardio Renal Metabolism Marketing
Role Summary:
- Drive the robust execution of brand and launch strategies, translating high-level planning into impactful market development initiatives.
- Spearhead relationship-building with Key External Experts (KEEs) and regulatory authorities to advocate for optimal patient care and shape the clinical landscape.
- Operational accountability for processes and activities with significant impact on revenue generation and cost.
Key Job Accountabilities:
1. Strategy Comprehension
- Understand and internalize global strategy and local strategy into tangible execution strategies.
- Identify the key business driver among patient flows, disease maps.
- Transition the assets to the launch team and help in launch excellence preparation.
2. Customer Centric Execution
- Be the champion for Voice of Customer, expert of the product
- Ideate the innovative initiatives for market development and value maximization.
- Ensure the brand team and self-operate within our compliance policies.
3. KEE & Authority Engagement
- Travel into the field to build and nurture long-term, strategic partnerships with KEEs and relevant healthcare authorities.
- Engage in strategic advocacy and scientific exchange with key stakeholders to inform and shape future clinical guidelines and treatment protocols.
- Actively listen to on-the-ground HCP insights to continuously inform market development tactics and identify emerging clinical trends.
Critical Qualifications:
Must have:
- Have 5+ years of pharmaceutical marketing experience.
- Native equivalent in Japanese, Business communication in English.
- A proven relationship-builder with a strong track record in KEE management, authority engagement, and shaping clinical guidelines/pathways.
- Be an individual contributor and have the ability to interface independently and effectively with Japan and global leadership team.
Nice to have:
- Experienced and knowledgeable in the CKD (Chronic Kidney Disease) and CHF (Congestive Heart Failure) therapeutic arenas.
- New product launch experience