Marketing Manager, Pets

About Animal Health Business
As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always "in China and for China". We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.

Purpose of the position:

Manage parasiticide products portfolio - Frontline Franchise Brand Family including portfolio strategy development and implementation, business management and brand communication.

Accountabilities:
-Lead development of parasiticide products portfolio - Frontline Franchise Brand Family  growth strategy with solid Pet/Pet Owner/Category/Competition insights; Translate strategy into brand annual growth plan and drive alignment among stakeholder; Deploy brand plan to whole organization and performance management
-Lead brand proposition development/refresh, communication tool kit, product lifecycle management, pricing, distribution strategy. 
-Lead and drive Omni channel brand campaign activation to in close work with media, CRM, online/offline retail marketing and cross functional team.
-Build effective brand marketing team, develop team capability and ensure team engagement. 
-Major Contact and close collaboration with Global Strategic Marketing team on product strategy road map initiatives deployment in China as blueprint market

Requirements
-Bachelor degree and above
-More than 8 years experience in FMCG marketing/demand role (pet food company or healthy care company are preferred) 
-Strategic thinking capability in portfolio, brand and channel 
-Team leadership experiences 
-Strong communication & presentation skills in both Chinese and English
-Self motivating and proactive to drive for excellence, able to work efficiently in complex corporate environment