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Associate Marketing Director - Diabetes

About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, the company will launch new medicines or indications in therapeutic areas including CV & metabolism, respiratory, oncology, immunology, CNS and retinal health to meet the demand of Chinese patients. 
 
Job description
  • Lead brand team to deliver high quality brand strategy and operational plan in line with global & local guidance
  • Drive campaign execution excellence and brand building to solidify brand positioning within budget and deliver brand sales target
  • Collaborate with KEEs for strong engagement /endorsement and collect front line HCP insights to identify business opportunities and support business planning and brand SOV
  • Collaborate with HAMA, Medicine, CE, CS and marketing peers for brand strategy development, CSF implementation and access / retail uptake
  • Empower regional marketing & field team for strategy cascading and field team empowerment
 
Experience & capabilities required:
  • AMD / SMM, 10 years MNC marketing experience, diabetes / chronic disease / CKD preferred, 2+ years of people management experience
  • Proven record of sizable brand management experience, impactful campaign execution and strong KOL management
  • Good leadership and decision making, team empowerment / development
  • Self driven, committed and growth mindset, strong collaboration, customer focus
  • Fluent in both oral English & Madarine
 

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