Asset Lead & Marketing Director
About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.
Key responsibilities include but not limited to:
- Develop brand strategy to enable successful launch and brand growth
- Prepare and implement related brand plan and ensure high quality implementation of marketing plans
- Collaboration with external partner and internal functional stakeholders to achieve business objectives
- Ensure achievement of P/L of related products.
- Develop and lead team for existing and future business.
Job Content：
1）Develop brand strategy to enable successful launch and brand growth
- Develops brand strategy to ensure competitiveness in the market, and ensure achievement of business goals
- Collaborate with global teams to reflect China market situations in global strategy planning through co-creation. And localize global strategy to translate into China strategy and execution
- Lead launch planning and cross functional executions to ensure successful launch
- Lead market understanding activities and develop competitive strategy to differentiate against competitors and ensure achievement of brand objectives
- Provide internal stakeholders and senior management with updated market analysis and strategy in regular business reviews
2）Prepare and implement related brand plan and ensure high quality implementation of Business Strategy:
- Develop marketing campaigns to deliver brand strategy and key strategic imperatives and lead related teams to execute with quality
- Identify key customers and develop engagement plan, and KOL management
- Collect external and internal information to track promotional effectiveness and measure results
- Ensure marketing resources are properly allocated and executed according to plan
3）Collaboration with external partner and internal functional stakeholders to achieve business objectives:
- Work with alliance partner on a day-to-day basis to collaborate on marketing planning, activity execution and field force management, in order to achieve business results
- Coordinate and collaborate with cross functional stakeholders to achieve successful launch and deliver business objectives
- Collaborate with global stakeholders and functional teams in strategy development and resource planning
4）Leadership & Management:
- Lead marketing team via setting objectives and provide coaching and directions
- Externally liaise with alliance partner and lead strategy and ensure execution
- Develop talent and prepare the organization for future business success
- Ensure that team members comply with legal, regulatory and BI policies
Job Requirements：
- At least 8 years of marketing experience in multinationals with over 5 years of central marketing experience in multinational pharmaceutical companies, experience of people management.
- Fluent in English and Mandarin
- Strong collaboration skill and mindset,with the ability to influence and collaborate with stakeholders at all levels of the organization
- Excellent people interaction skills
- Strategic integration and result orientation
- Leadership and decision making
- Customer focus and orientation
- Team building
- Strong business acumen with good analytical skill and financial insights
- Cultural sensitivity and adaptability, could drive change and innovation