Consumer Experience Strategy Head - Obesity & Liver

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Consumer Experience Strategy Head - Obesity & Liver is a senior strategic leader responsible for defining and embedding Boehringer Ingelheim’s global consumer engagement and patient engagement (DTC/DTP) ambition, with a primary focus on obesity as a core enterprise growth driver. 

The role is critical for preparing and enabling the successful launch of Boehringer’s obesity portfolio and for establishing a consumer-centric, scalable, and differentiated engagement approach that will shape Boehringer’s long term strategic direction in a highly competitive obesity market.

This position is a first-of-its-kind role within Boehringer, setting the foundation for how the company approaches an integrated consumer experience strategy (from activation through engagement and retention), as well as the people, process, technology, partner ecosystem, and data-driven decision-making requirements. The role establishes consumer experience as a strategic capability within the TA and the enterprise, anchoring new ways of thinking informed by consumer health and FMCG industries. 

The role develops long term strategy, orchestrates senior stakeholders globally, and defines the consumer engagement vision, technology enablement roadmap, and organizational capabilities required for sustainable global impact, while remaining anchored in scientific rigor, ethical leadership, and partnership with healthcare systems.

This position is based in Ridgefield, CT.  

Duties & Responsibilities

Strategic Leadership & Vision: 
• Define and own the long term TA Obesity & Liver Health consumer experience and DTP/DTC strategy, with clear priority on the obesity launch wave from 2028 onwards. Focus on ROW and collaborate cloesely with the US team. 
• Establish consumer health and consumer goods thinking as a strategic differentiator in obesity, positioning BI to compete effectively in an increasingly competitive and consumer-driven market environment
• Shape strategic choices on geographic focus, capability scope, differentiation versus competitors
• Establish a clear enterprise relevant vision that positions consumer centricity as a strategic competitive advantage for BI in obesity.

Consumer Engagement & DTP Strategy:
• Develop and operationalize a data driven consumer engagement strategy grounded in segmentation, analytics, real world evidence, behavioral insights, and continuous measurement.
• Build robust segmentation frameworks (needs based, behavioral, attitudinal, lifecycle based) leveraging qualitative and quantitative data to defined DTP approach
• Translate insights into strategic choices on targeting, value propositions, messaging, channels, and experience design.
• Design full funnel engagement models (awareness → retention) for obesity assets using test and learn methodologies pre  and post launch.
• Establish KPIs and measurement frameworks to optimize impact and feed insights back into strategic refinement.
• Ensure strong integration of brand strategy, patient services, digital channels, data, and analytics into a coherent, compliant, and insight-led consumer experience.

Technology, Platforms & Solutions Enablement:
• Define the consumer engagement technology and solutions vision required to deliver the obesity DTP strategy at scale, including marketing technology, data platforms, personalization, analytics, and orchestration capabilities
• Engage and manage external partner ecosystem provided solutions and tech stack will be bought and not built in-house
• Partner closely with IT, Data & Analytics and GTM to evaluate, develop, or select the solutions and partners needed to build BI’s fit-for-purpose, consumer ecosystem.
• Translate consumer needs into solution requirements and roadmaps ensuring compliance, privacy, and alignment with enterprise digital platforms.
• Ensure scalability, interoperability, and reuse of consumer engagement solutions across regions and therapeutic areas

Capability & Organization Building:
• Establish operating models, governance, and agile ways of working to accelerate learning and innovation.
• Develop internal talent and selectively leverage external partners to accelerate scale and innovation.

Cross functional & Global Collaboration:
• Act as a an orchestrator and a senior strategic partner to Global Brand Heads, Medical Affairs, Market Access, Patient Services, Data & Analytics, IT, Legal, Compliance, Privacy, and regional/local organizations.
• Partner closely with the US Consumer Head to align innovation and enable global scalability.
• Lead relationships with strategic external partners (technology providers, telehealth, fulfillment, community partners).

People Leadership:
• Build, inspire, and develop a high performing, diverse team with strong consumer, digital, data, and technology enablement skills.
• People leadership of a team of 3-5 people to start with, to be expanded as TA needs develop
• Foster a culture of innovation, accountability, collaboration, and consumer centric decision making.
• Model BI leadership behaviors and enterprise thinking.

Requirements

• Bachelors degree in Business, Marketing, Economics, Health Sciences, Life Sciences, or related fields. Master degree, MBA strongly preferred.
• 12+ years professional work experience, with extensive pharma or related experience strongly preferred (e.g. in-depth knowledge of the US marketplace in healthcare, agency, consulting, e-commerce industries).
• Extensive and long-term senior level experience in consumer marketing, DTC/DTP, digital marketing.
• Strong background in consumer health/consumer goods with transfer of best practices.
• Proven track record in strategy development, capability building, and solution enablement.
• Strong understanding of marketing technology and solutions.
• Strong partnership skills with IT and digital functions.
• Executive level stakeholder management and influencing.
• Analytical, data driven, and consumer centric mindset.
• International experience and cultural adaptability.
• Proficiency in English (written and spoken) essential, additional languages desired

Compensation Data

The base salary range for this position is $250,000 to $394,000.   The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements.  We continuously review market data and may adjust salary ranges as needed in the future.  Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.​