AD/ Sr. AD, Value & Access Marketing

Compensation Data

• This position offers a base salary typically between $140,000 and $222,000.  The position may be eligible for a role specific variable or performance based bonus and or other compensation elements.  For an overview of our benefits please click here. ​

Description

• This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. 

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The AD, Value & Access Marketing (AD, V&AM) is responsible for developing and deploying Brand and TA focused tactics that deliver a positive experience with payor and health system customers leading to optimal Brand access and care management processes. The incumbent will ensure payor and health system tactics align with brand/ customer experience objectives and strategies and will support and contribute to the development of tactics for the IAP/ICP. This position will partner with Brand, Contracting, HEOR, Pricing and Contract Strategy, Access Solutions, and members of Payor Solutions Marketing to ensure alignment across disciplines. 
The selected candidate will work closely with Training on the development of resources for the Payor/Account Field Teams to support and execute TA and Brand strategies and tactics.

The AD, Value & Access Marketing will support the management of vendors and agencies to develop Account Customer messaging and tactics (branded sales/promotional tools, convention/symposia, PR/media, web strategy, launch planning, etc.). The incumbent will work closely with A&I to monitor and analyze the latest market trends and communicate insights to Value & Access Team, ensuring adequate reporting to make ongoing recommendations based on identified gaps. The AD, V&AM will liaise with patient excellence services and trade teams to support appropriate strategies and related tactics for patient access inclusive of leveraging HUB services, Specialty Pharmacy Network and Specialty Distribution. In addition, they will coordinate activities with internal and external vendors to support and ensure the effective implementation of Value & Access plans/tactics; provide input to market research on patient journey and interpret findings leading to refined strategy; participate in cross-functional teams or projects and share expertise through mentoring of others; manage risk associated with marketing materials by working within the HPRC review process and will be responsible for executing integrated engagement (via Account representatives through non-personal promotion).

Duties & Responsibilities

• Supports the payor and health system execution of key strategic initiatives and materials that provide direction and support to Account Field Teams.
• Collaborates on the executional recommendations of Value & Access Marketing strategy and co-development of solutions for all TAs within assigned key therapeutic areas of interest. 
• Ensures implementation of TA objectives and strategies focused on prioritized Customers. 
• Identifies gaps and develops tactical plans (branded/unbranded for opportunities for external engagements: convention/symposia, PR/media, web strategy, market research, launch planning etc.) to ensure attainment of annual goals.
• Provides recommendations and adjust at the channel level to align with Brand and Payor / Health System strategies and objectives.
• Provides account level consultation with Payor and Health system Account teams. 
• Provides input to market research on patient journey and interpret findings leading to refined strategy.
• Participates in cross-functional teams or projects, share expertise through mentoring of others.  
• Manages risk associated with marketing materials by working within the HPRC review process.  
• Executes integrated engagement (via Account representatives through non-personal promotion).
• Proactively organizes tactical projects and activities through prioritization of efforts to fully exploit greatest potential based upon marketplace trends, opportunities and BI business needs. 
• Effectively coordinates activities with internal and external vendors to support and ensure the effective implementation of Value & Access plans/tactics.
• Proficient at navigating internal approval processes (HPRC) for collateral materials.
• Manages ICP tactical workstreams and proactively look for opportunities to improve and enhance collaboration/solution approaches to Payor accounts. 
• Ensures seamless tactical execution by Payor sales. Evolve tactics to support the strategy and enhance the Payor customer experience.
• Leads training and tactical roll-out of key initiatives with Payor Sales via POA, CFLM, etc.
• Collaborates very closely with Contracting, Payor and Contract Strategy, and Access Solutions to ensure alignment of contracting options, patient affordability programs, field training and execution and TA/Brand/Payor/HS strategies and objectives. This is to include channel view. Monitors, analyzes, and interprets latest market trends and communicate insights to Value & Access Team.
• Provides direction and guidance to key stakeholders if any gaps in alignment.
• Collaborates with Market Research and Analytics and Insights to ensure full understanding of the Market Access landscape and performance of the TA on customers. 
• Identifies key growth opportunities and challenges facing the TA and/or Account team.
• Pulls through insights into unbranded material and tactical plans to drive business with Accounts. 
• Leads segmentation needs for Customers within the field and collaborates with A&I on segmentation needs.
• Manages payor / health system data and reporting and is the support interface with A&I and Market Access regarding reports and data. 
• Identifies gaps and makes marketing research recommendations.
• Supports a performance-based culture with clear accountability and sense of urgency for achieving results. 
• Provides clear direction to support teams and ensures alignment across key stakeholders. 
• Collaborates across TAs to enhance the customer experience with Boehringer and will embody and model Our Behaviors.

Requirements

Associate Director Requirements:

• Bachelor’s degree required; Master’s Degree preferred.
• Three (3) years’ experience in pharmaceutical marketing. Market access and/or health system marketing experience strongly preferred.
• Managed markets customer facing accountability and experience (i.e., Account Management, Health Systems or similar) preferred.
• Experience in guiding and integrating analytics and metrics to optimize performance impact.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Demonstrated people collaboration skills.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Experience working directly with digital partners to develop and execute digital tactics strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
• History of successful performance.
• Ability to demonstrate acceptable level of performance for all marketing competencies.
• Demonstrates AAI Values.
• Ability to travel (may include overnight travel).

Sr. Associate Director Requirements: 

• Bachelor’s degree required; Master’s Degree preferred.
• Six (6) years’ experience in pharmaceutical industry, including three (3) years of pharmaceutical marketing experience. Health systems or managed markets experience strongly preferred.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
• Managed markets customer facing accountability and experience (i.e., Account Management or similar) preferred.
• Demonstrated leadership ability.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Demonstrates acceptable level of performance for all Marketing competencies.
• Demonstrates AAI Values.
• Ability to travel (may include overnight travel).

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.