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Marketing Lead, Metabolic

THE POSITION

Lead the development and execution of OPU operational plan for the defined TA/brands in alignment with ROPU brand strategies, with a focus on maximising customer engagement and execution excellence to drive sales growth and market share gain.
Ensure cross business/function alignment with Medical Affairs and Sales and regular inputs/feedback to ROPU PM Marketing Head and TA/brand teams.
Provide OPU inputs into the development of ROPU brand strategies.
Lead, manage and develop direct reports within the TA in the OPU.

DUTIES & RESPONSIBILITIES

1. STRATEGY:

  • Lead the development and execution of OPU operational plan for the defined TA/brands 
  • Influence the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insights

2. DRIVING BUSINESS RESULTS:
INPUT TO BUSINESS PLANNING CYCLE(OUTLOOK AND LONG TERM FORECAST(LTF) PROCESS)

  • Contribute to the LTF/Outlook preparation by providing sales and investment planning for the defined brand/TA
  • Develop LTF proposals for Sales, Direct Promotion and Field Force FTEs
  • Develop business cases/proposals for additional growth opportunities/NBOs/CSC applications

BUSINESS PERFORMANCE

  • Drive the TA/Brand performance in line with the OPU objectives  
  • Ensure achievement of OPU sales, market share and profit/profitability objectives of assigned brands in the TA
  • Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands in the TA within the OPU

3. PROCESS/CROSS-FUNCTIONAL COLLABORATION:
OPERATIONAL PLAN DEVELOPMENT

  • Provide input to ROPU brand teams on local market, customer and competitor information as part of the development of the IBP
  • Validate ROPU TA/brand CSFs
  • Provide input to the TA/brand KPI development
  • Develop OPU Operational Plan

OPERATIONAL PLAN IMPLEMENTATION

  • Work as a TA/brand team to implement OPU operational plan including OPU customer engagement plan (e.g. advisory boards, stand alone meetings, symposia aligned to external society meetings, KOL development plans, etc.)
  • Drive performance through high quality brand reviews, issue identification, brainstorming to offer / share medical-marketing solutions 

LAUNCH READINESS

  • Launch readiness driver - lead local launch readiness process to ensure achievement of launch readiness milestones
  • Ensure the preparedness and skills of the team to launch and promote products within the TA in terms of product, market and company development
  • Work closely with Medical Affairs, Sales and Market Access to prepare for successful launch

CROSS FUNCTIONAL ALIGNMENT AND ROPU COLLABORATION

  • Ensure cross functional alignment with Medical Affairs, Marketing Access and Sales
  • Provide regular feedback and input to ROPU TA/brand teams (marketing/competitor/customer insights) to develop brand strategies and ROPU operational plans
  • Continuously update and educate the organisation on topics relevant to the TA/brands, supporting the sales functions with updates and training materials for the TA/brands

MONITORING AND REPORTING

  • Manage allocated TA DP budget
  • In collaboration with Commercial Operations, deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to PMMC and proposing solutions and counter measures
  • Communicate regularly key summaries/updates to PMMC in a clear and precise way to facilitate information sharing, consultation and efficient decision making, e.g. product knowledge, market/customer/competitor insights, M/S trends vs.other areas/markets 

CUSTOMER ENGAGEMENT

  • Pro-actively engage with and manage multiple customers needs and represents them in BI decision making and planning
  • Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)
  • Manage relationships with business partners and customers in the OPU to develop BI's reputation as an externally focused organisation
  • Support/drive GTM transformation and adoption of Platforms and Process to enable excellent customer centric engagement

4. PEOPLE:
PEOPLE DEVELOPMENT AND TALENT MANAGEMENT PROCESS:

  • Lead and develop an effective team committed to delivering stretch targets and achieving both short-term and long-term business objectives 
  • Provide clarity on the goals and objectives to be achieved by the team
  • Ensure development of skills and abilities through ongoing feedback, coaching and development opportunities
  • Oversee and drive overall performance management and talent management of the team

Leadership / Supervision:

  • Ensure implementation and compliance to the Performance Management / Talent Management / Compensation Planning / BI People timelines for the year
  • Ensure that there are development plans for direct reports and that they are being implemented on the agreed timelines
  • Ensure that talents are properly identified and that they are discussed in the cross validation and succession plans
  • Ensure that proper coaching is provided during the MAG discussions (midyear, yearend, or whenever the need arises). 
  • Ensure the adequate staffing of the team and the development and movement of talents are properly implemented

REQUIEREMENT

  • Bachelor's Degree in Business Administration, Pharmaceutics, Others
  • Solid experience in pharmaceutical marketing at a managerial level
  • A prior track record of success
  • Minimum 6-10 years marketing and sales experience
  • Minimum 3 years leadership experience
  • Special Skills (with reference to PRIME marketing Competencies Model):
    • Business and Marketing Acumen: Entry Stage: Developing; Target Stage:Demonstrating
    • Customer Orientation: Entry Stage: Demonstrating; Target Stage:Mastering
    • Strategy Development: Entry Stage: Developing; Target Stage:Demonstrating
    • Project Management: Entry Stage: Demonstrating; Target Stage:Mastering
    • Effective Execution: Entry Stage: Demonstrating; Target Stage: Mastering
    • Relationship Management: Entry Stage: Demonstrating; Target Stage: Mastering
    • Proficiency in MS Office, Outlook and database application
  • Highly developed communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externally
  • Ability to multi-task - organise, plan and solve problems effectively
  • Strong business acumen, coupled with good balance of strategic thinking and operational rigor
  • Strong analytical and planning ability
  • Strong interpersonal skills 
  • Scientific orientation
  • Passion for performance
  • Decision making

Note to Recruitment Agencies

Boehringer Ingelheim does not accept candidate submissions from recruitment agencies that our company does not have existing contracts with. Boehringer Ingelheim will not be responsible for payment of recruitment fees for the hiring of candidates whose resumes were submitted to our employees or offices without our prior permission 

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