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Senior Product Manager

The Position

The Senior Product Manager is responsible for executing brand strategies to maximize customer engagement and business performance. This role ensures alignment across cross-functional teams and drives the success of assigned brands within the Operating Unit (OPU).

Key Responsibilities

1. Strategy Execution

  • Develop and implement brand strategies in alignment with OPU objectives.
  • Drive achievement of sales, market share, and profitability targets.
  • Provide local insights to influence Regional OPU brand strategies.

2. Business Planning & Operational Execution

  • Contribute to the Long-Term Forecast (LTF) and Outlook by providing sales and investment plans.
  • Develop and implement the OPU Operational Plan, including customer engagement initiatives.
  • Validate ROPU brand CSFs and contribute to KPI development.

3. Launch Readiness

  • Lead local launch readiness processes and ensure milestone achievement.
  • Collaborate with Medical Affairs, Sales, and Market Access for successful product launches.

4. Cross-Functional Collaboration

  • Align with Medical Affairs and Sales to ensure cohesive brand execution.
  • Collaborate with ROPU Marketing Leads and provide regular feedback on market, customer, and competitor insights.
  • Organize and lead cross-functional team meetings to ensure strategic alignment.

5. Performance Monitoring & Reporting

  • Manage the brand’s Direct Promotion (DP) budget.
  • Partner with Commercial Operations to monitor KPIs and market share trends.
  • Provide timely updates and insights to local marketing management.

6. Customer Engagement

  • Develop and execute medico-marketing initiatives (e.g., CME, expert engagement, multichannel campaigns).
  • Represent customer needs in internal planning and decision-making.
  • Support Go to Market transformation and adoption of digital platforms for enhanced engagement.

7. People & Knowledge Sharing

  • Support knowledge and skill sharing across the organization.
  • Build strong relationships with internal and external stakeholders within the OPU.

Qualifications

  • Bachelor’s degree in Business Administration, Marketing, or any related field.
  • 3–5 years of experience in pharmaceutical marketing and sales, preferably with a focus on Chronic Kidney Disease (CKD), Heart Failure, or Type 2 Diabetes (T2D), Cardio Metabolic Renal (CRM) therapeutic areas.
  • Proven track record of success in brand management.
  • Strong Leadership skills necessary to lead cross functional brand team
  • Strong communication and interpersonal skills.
  • Excellent organizational, planning, and problem-solving abilities.
  • Strategic thinker with strong business acumen and operational focus.
  • Analytical mindset with the ability to interpret data and market trends.

 

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