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Product Manager, MYSG

The Position

The Product Manager is responsible for driving the implementation of the brand strategy with a focus on maximizing customer engagement.  The major areas of accountability include:
- Development and execution of OPU operational plan for the defined brands 
- Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
- Cross functional alignment with Medical Affairs and Sales
- Continuously updates and educates the organization on topics relevant to the defined brand   supporting the sales functions with updates and training materials for the defined brands
- Works closely with the ROPU brand team to provide continuous input and feedback 
- Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight. 
- Execute medico-marketing initiatives to maximize customer engagement (to include Expert Engagement initiatives, CME, multichannel)
- Ensures the preparation and implementation of activities for new product launches

    
Duties and Responsibilities:

  • STRATEGY:
    • Responsible for the tactical execution of the brand strategy to maximize business performance, which includes:
      • Driving performance in line with OPU objectives
      • Ensuring achievement of OPU sales, market share, and profitability objectives
  • DRIVING BUSINESS RESULTS/ PROCESS/ CROSS-FUNCTIONAL COLLABORATION:
    • Responsible for providing input to business planning cycle (Outlook and Long-term forecast {LTF} process), which includes:
      • Contributing to the LTF/Outlook preparation by providing sales and investment planning for the defined brand
      • Developing LTFs proposals for Sales, Direct Promotion and Field Force FTEs
    • Responsible for Operational Plan development, which includes:
      • Providing input to the ROPU brand teams on local market, customer and competitor information as part of the development of the IBP
      • Validating ROPU brand CSFs
      • Providing input to the brand KPI development
      • Developing OPU Operational Plan
    • Responsible for Operational plan implementation, which includes:
      • Working within the brand team to implement OPU operational plan including OPU customer engagement plan (e.g. advisory boards, stand-alone meetings, symposia aligned to external society meetings, KOL development plans, etc.)
      • Driving performance through high-quality brand reviews, issue identification, brainstorming to offer/ share medical-marketing solutions
    • Responsible for ensuring Launch readiness, which includes:
      • Leading/ driving local launch readiness process to achieve readiness milestones
      • Working closely with Medical Affairs, Sales and Market Access to prepare for successful launch
    • Responsible for fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team, which includes:
      • Collaborating with the ROPU Marketing Lead
      • Organizing and leading cross-functional team interactions
      • Maintaining  strong interface with ROPU brand teams to facilitate growth of sales and market share
      • Providing regular feedback and input to ROPU marketing teams (marketing/competitor/customer insights) to develop brand strategies and ROPU operational plans
      • Ensuring local operational plan is aligned with key  strategic direction
    • Responsible for monitoring and reporting, which includes:
      • Managing allocated brand DP budget
      • Collaborating with Commercial Operations to deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to local marketing management and proposing solutions and counter measures
      • Regularly communicating key summaries/updates to local marketing management in a clear and precise way to facilitate information sharing, consultation and efficient decision making, e.g. product knowledge, market/customer/competitor insights, M/S trends vs. other areas/markets
    • Responsible for customer engagement, which includes:
      • Proactively engaging with and managing multiple customer needs, and represents these in BI decision making and planning processes
      • Support/drive GTM transformation and adoption of Platforms and Process to enable excellent customer centric engagement


Requirements:

  • Bachelor's Degree in Business Administration, Pharmaceutics, Others
  • Minimum 2-5 years marketing and sales experience
  • Solid experience in pharmaceutical marketing at a managerial level will be an added advantage
  • A prior track record of success
  • Skillset required includes:
    • Business and Marketing Acumen
    • Customer Orientation
    • Strategy Development
    • Project Management
    • Effective Execution
    • Relationship Management
  • Proficiency in MS Office, Outlook and database applications
  • Highly developed communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externally
  • Ability to multi-task - organize, plan and solve problems effectively
  • Strong business acumen, coupled with good balance of strategic thinking and operational rigor
  • Strong analytical and planning ability

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