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Medical Representative - GP

The Position

As a Medical Representative, you will be:

  • Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual 
    execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target 
    Customers, meet/exceed sales targets for assigned product(s) within the allocated territory and 
    achieve related quantitative/ qualitative field force KPIs
  • Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and 
    industry compliance requirements(e.g. Pharmacovigilance) are understood, adhered to and established 
    local compliance processes are followed      

 

Duties and Responsibilities:

  • Sales Achievement in the assigned territory
    • Territory sales accountability (e.g. sales value, units, market share% etc.)
    • Ensure formulary listing and availability of BI products as required
    • Create demand/ generate prescriptions for promoted products by utilizing the available resources/tools/ channels and trained behaviours
    • Identify opportunities to grow/expand relevant customer universe for BI promoted brands
  • Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence
    • Maintain an accurate and complete customer (email address, other contact info) data base in Veeva
    • Develop, validate and execute MCCPs for the allocated territory to maximize BI Business and ensure achievement of sales targets / objectives with particular focus on message execution (reach, frequency, call duration)
    • Comprehend, integrate and execute ICPs into MCCPs
    • Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
    • Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time
  • Orchestrate Exceptional Customer Experience
    • Communicate with relevant BI customer facing roles (marketing, MSLs etc.) and work interdependently to ensure customer experience is personalized and relevant to them.
    • Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), FuR function (send emails)
    • Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
    • Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, OneMessage, Adobe campaigns) to fulfill the Customers' needs
    • Management/development of assigned Key Opinion Leaders (KOLs) and Coordination with relevant Medical Societies / Institutions
  • Superior Customer Engagement Capability (Knowledge & Skills) 
    • Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing Strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
    • Effective Customer Engagement Skill profiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.).
      Knowledgeable across the 7 Hybrid CEM steps and 33 behaviors. Able to execute assigned Marketing strategies (e.g. messaging/  product presentations, overcoming objections etc.) within the customers' preferred communication channel
    • Digitally fluent / tech savvy, able to reliably utilize CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
    • Capable and confident in Presenting to Groups of customers, both face to face / screen to screen
  • Comply with local regulations, industry and the BI Code of Conduct
    • Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
    • Take prompt and necessary actions on issues of compliance and Pharmacovigilance
    • Be a role model in compliance with local regulations, industry and the BI Code of Conduct
  • Regular Reporting
    • Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time


Requirements:

  • Bachelor's degree
    Competencies required:
  • Industry and product knowledge
  • Selling skills applied across a diverse range of channels
  • Multi Channel Cycle Planning (MCCP) and execution
  • Customer Relationship Management
  • Self development / learning
  • Communication skills
  • Planning and organizing skills to collaborate with other customer facing personnel
  • IT literacy
  • Direct selling experience in healthcare industry is advantageous

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