Associate Director, Omnichannel Enablement & Transformation
Description
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides an opportunity for all employees to collaborate internationally, offering visibility and the opportunity to directly contribute to the company's success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
The Associate Director, Omnichannel Enablement & Transformation establishes the technology, capabilities and processes that enable the U.S. Animal Health business to execute its B2B and B2C omnichannel roadmaps. This role contributes significantly to those roadmaps and partners closely across functions to turn customer journey strategies and commercial priorities into scalable, reliable capabilities across digital, field, retail, event and partner touchpoints.
This role strengthens the capabilities, processes, data and technology needed to engage veterinarians, pet owners, producers, retailers and partners in more relevant and connected ways. It works across Marketing, Sales, Retail, Customer Facing Excellence, Analytics, Data Management, IT, global teams, and external partners to build the foundation for integrated activation and reliable execution.
In addition to leading marketing automation, omnichannel data and analytics enablement, this role manages cross-functional projects, enables journey activation and experimentation, and establishes the operational discipline required to scale personalization and continuous optimization.
Duties & Responsibilities
- Omnichannel Capability Development: Contribute significantly to the B2B and B2C omnichannel roadmaps and develop the capabilities needed to deliver them, including marketing automation, journey activation, personalization, customer data, analytics and measurement.
- Marketing Automation and Martech Enablement: Lead the business enablement of marketing automation and customer engagement platforms. Translate business needs into prioritized requirements, use cases, workflows and adoption plans in partnership with IT, global teams, platform owners and delivery partners.
- Customer Journey Enablement: Establish the technology, capabilities and processes that allow Marketing and commercial teams to execute B2B and B2C customer journeys across channels and touchpoints.
- Omnichannel Data and Personalization: Advance the data capabilities required for segmentation, identity, consent, audience activation, next best engagement and personalized experiences.
- Analytics, Measurement and Performance Insights: Establish measurement requirements, KPIs, tagging, reporting and performance routines for omnichannel engagement. Translate results into actionable recommendations for commercial teams and capability priorities.
- Project Management and Transformation Delivery: Manage cross-functional projects that modernize consumer engagement, journey orchestration, marketing automation, data activation and measurement. Manage scope, milestones, dependencies, risks, decisions and stakeholder communication.
- Partner and Vendor Coordination: Coordinate agencies, technology partners and internal teams to build and deliver integrated omnichannel capabilities.
- Governance and Operational Excellence: Define and improve processes, standards and ways of working for omnichannel planning, activation, measurement and optimization. Reduce fragmentation, improve transparency and enable repeatable execution at scale.
- Capability Adoption and Continuous Improvement: Support training, change adoption and effective use of omnichannel capabilities. Identify execution gaps, capture feedback and continuously improve tools, processes and partner performance.
Requirements
- Bachelor’s degree required; advanced degree preferred
- 7+ years of experience in omnichannel enablement, marketing technology, marketing automation, digital marketing, CRM, analytics, commercial transformation or related fields
- Strong understanding of marketing automation, journey activation, customer data, personalization and integrated engagement
- Experience translating business and customer needs into capability roadmaps, requirements and executable plans
- Experience managing complex cross-functional projects with multiple internal and external partners
- Ability to collaborate across marketing, sales, data, analytics, IT, agencies and senior stakeholders
- Strong analytical and data oriented mindset with experience defining measurement approaches and using insights to guide optimization
- Strong stakeholder management, communication, facilitation, prioritization and problem-solving skills
- Ability to manage ambiguity, dependencies, risks and competing priorities in a matrixed environment
- High learning agility, adaptability and resilience in a fast-paced environment
Eligibility Requirements:
- Must be legally authorized to work in the United States without restriction.
- Must be willing to take a drug test and post-offer physical (if required).
- Must be 18 years of age or older.