Customer Value Manager

We are IMETA

 

ROPU IMETA is a Regional Operating Unit consisting of 6 mid-sized Operating Units: India, Turkey, Southern Africa (South Africa & Sub Sahara Africa) Northeast & West Africa, Near East & UAE, Saudi Arabia, Gulf & East Africa (SAGEA). 

 

IMETA is home to more than 47 nationalities. We are a powerhouse of talent, and we work together to ensure that we grow, nurture, and retain our talent. Uniting and working together is the key to our success.

 

 

The Opportunity

 

We are hiring a Customer Value Manager based in Istanbul, Türkiye.

 

The Customer Value Manager (CVM) is responsible as the main interface to manage data stewardship of customer engagement tasks, tactics and business analysis as well as liaise with relevant stakeholders to support in Veeva data management tasks and training. This position co-leads the Omnichannel Engagement Journey together with the Digital Engagement Manager.  Key responsibilities in this role include In-market target setting to ensure process implementation and documentation and provide monthly In-market insights to management to support performance analysis. 

 

This position will be reporting to the Head of Customer Experience Excellence, Türkiye.

 

 

Roles & Responsibilities:

Veeva data stewardship and field force excellence:
•    Ensure proper Veeva setup for all field force, for example user creation, Territory & product Alignment, Hierarchy alignment etc.
•    Coordinate with ROPU on customer data collection & Validation for Potential & Adoption to support robust customer segmentation
•    Provide Veeva training for new field force as well as refreshers for existing teams
•    Monitor KPIs for field force and analyse the execution and provide reports and recommended actions to management

 

Excellence in In-Market target setting:

•    Support and drive the target setting process across the region to ensure process implementation and documentation
•    Support management in alignment with marketing with relevant analysis to build the national In-Market target
•    Ensure fair In-Market target allocation to the field force that matches the territory potential through by reviewing targets
•    Carry out regular field force In-Market sales achievement analysis and recommend corrective actions, where required

 

Salesforce Incentive Compensation planning:
•    Ensure cascading, training and proper understanding of the field force management SOP that includes the incentive SOP
•    Ensure adherence to the SOP and document any approved deviations 
•    Provide regular reports for field force incentive calculation and support the audit process of incentive calculation on quarterly basis

 

Business Analysis:

•   In-market sales analysis and provide insights to the management for overall brand and field force performance

•   Liaise with Marketing on National in-market sales data analysis, brick level data analysis, and share the updates across the country

 

 Requirements:

  • Bachelor’s degree in Science, Pharmacy, Business Administration, Economics. 
  • Postgraduate degree in Marketing is a plus.
  • Minimum 3 years’ experience within a Pharmaceutical company
  • Minimum 5 years' SFE experience
  • At least 2 years managerial experience
  • Working knowledge of Veeva CRM System
  • Proficiency in Tableau is an asset.
  • Business fluent in English

 

Skills and competencies:

  • Strategic thinking with good business acumen
  • People management
  • Maintain cross-functional relations
  • Excellent communication skills
  • Strong analytical skills

 

 

What’s Next?

We are looking forward to receiving your application! We will then have a look at your profile. If we see a match, we will invite you for a screening interview.

 

Screening:

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