Senior Marketing Officer
Role Overview：Under the guidance of the Product Manager/Marketing Lead, you will localize and flawlessly execute marketing activities, manage daily brand operations for the cardiology portfolio, and provide robust internal support. You will be a key driver of marketing activity execution with high agility to adapt to dynamic market conditions, building strong rapport with key influencers (KOLs) and internal stakeholders to ensure seamless end-to-end delivery of campaigns and events.
Key Accountabilities
- Marketing Execution & Internal Collaboration
- End-to-End Campaign/Activity Execution: Lead local end-to-end execution of marketing activities (advertising campaigns, events, medical education sessions, webinars, trainings) ensuring timelines, resources, and cross-functional alignment, with compliance at the forefront.
- Cross-Functional Coordination: Maintain effective collaboration with Sales, Medical, Regulatory, Legal/Compliance, and other relevant teams to ensure activities align with corporate strategy and regulatory requirements.
- Promotional Materials & Approvals: Develop and manage high-quality promotional materials (visuals, digital content, leaflets) aligned to segmentation; drive internal approval processes (LMR/Compliance) to ensure consistency and effectiveness.
- Budget & Resource Tracking: Support monitoring of marketing budgets (A&P) and resource allocation to ensure campaigns are delivered within approved limits.
- Localized Marketing Execution & Content Adaptation
- Localized Execution Support: Assist in translating global/regional brand strategies into actionable local marketing plans and activities.
- Content Localization & Iteration: Adapt content, talking points, and materials for local audiences to maximize messaging impact and engagement.
- Onsite & Digital Activity Support
- Event & Education Support: Assist in planning and executing medical education events, seminars, and online educational sessions, ensuring professional, compliant, and efficient delivery.
- Digital Collaboration: Support digital activity execution (email campaigns, social media engagement, online registrations, data capture) and ensure data alignment for follow-up.
- Data, Metrics & Optimization
- KPI Monitoring & Reporting: Track and report key performance indicators for activities (engagement, leads/quality, conversion, ROI) and provide data-driven recommendations for optimization.
- Post-Event Analysis: Contribute to debriefs and improvement plans to enhance future activity performance.
- Market & Competitor Insights
- Market & Competitive Intelligence: Regularly gather and synthesize intelligence on competitor campaigns, messaging, pricing, and promotions to inform execution-level decisions.
- Physician & Practice Insights: Collaborate with Sales to understand physician practices and patient needs, translating insights into actionable execution inputs.
- Other Responsibilities
- Resource Justification & Planning Support: Provide reasonable assumptions and data support for internal resource allocation and budget planning.
- Process Improvement: Contribute to the standardization and improvement of workflows, templates, and tools to increase efficiency and compliance.
Education & Requirements
- At least two years of experience in a marketing, brand management, or marketing execution role within a global pharmaceutical company; solid experience in cardiology or a related therapeutic area preferred.
- Bachelor’s degree or higher.
- Strong execution capability, project management, analytical skills, and excellent communication and coordination abilities.
- High sense of accountability and compliance awareness; ability to work under pressure with cross-functional teams.
Preferred / Optional
- Experience with marketing automation tools, CRM, event management software.
- Familiarity with pharma industry compliance (GxP, NV) basics.
- Proficiency in English for daily work and materials is a plus.