Product Manager
The purpose of this position:
Brand owner responsible for localization of corporate strategy and execution of campaigns, manage dynamic market situation in Respiratory product which requires agility and strong rapport with key influencer.
Accountabilities:
-Brand Strategic Planning:
- Literacy of Marketing and ICP planning process;
- Translate corporate brand strategy into local market;
-Competition and Market Assessment:
- Gain market insights to reflect competitors' activities and strategy;
- Gain market insights to reflect excellent understanding of the physicians' clinical practice;
-Implementation Excellence:
- Translate ICP plan into implementable campaigns;
- Implement impactful campaigns;
- Develop impactful promotional message and relevant materials according to strategic segmentation;
- Set effective KPIs to measure campaign success and overall brand strategy;
-In Business Case Literacy:
- Create business case with reasonable assumptions to support business decision;
-Risk and Opportunity Assessment:
- Create a complete patient journey model and identify opportunities;
- Analyze external opportunities and threats with market intelligence;
Education and Requirements
- At least one year working experience as Product Manager in global pharmaceutical company, having solid marketing experience and product knowledge in respiratory or other similar therapeutic area;
- University graduation;
- Being experienced in brand management, project management, analytical skill, strong communication skill, strong sense of accountability
Ready to Contact Us?
Please contact our Recruiting Team: HK: joyce.he@boehringer-ingelheim.com
Position Area
Marketing
Position Location
Hong Kong
Organization
Boehringer Ingelheim (HK) Ltd.
Schedule
Full time