(Associate) Product Manager
Accountabilities:
-Brand Strategic Planning:
- Literacy of Marketing and ICP planning process;
- Translate corporate brand strategy into local market;
-Competition and Market Assessment:
- Gain market insights to reflect competitors' activities and strategy;
- Gain market insights to reflect excellent understanding of the physicians' clinical practice;
-Implementation Excellence:
- Translate ICP plan into implementable campaigns;
- Implement impactful campaigns;
- Develop impactful promotional message and relevant materials according to strategic segmentation;
- Set effective KPIs to measure campaign success and overall brand strategy;
-In Business Case Literacy:
- Create business case with reasonable assumptions to support business decision;
-Risk and Opportunity Assessment:
- Create a complete patient journey model and identify opportunities;
- Analyze external opportunities and threats with market intelligence;
Education and Requirements
- At least two year working experience of independently leading brands or indications marketing roles in global pharmaceutical company, having solid marketing experience and product knowledge in respiratory or other similar therapeutic area;
- Being experienced in brand management, project management, analytical skill, strong communication skill, strong sense of accountability
- Maturity and sufficient experience to manage the full scope of responsibilities, from strategic planning to hands on executio
- Strong interpersonal skills for effective communication with internal and external stakeholders
- True team spirit, demonstrating accountability, openness, respect, and a collaborative mindset
- Bachelor degree or above is a must;
Please contact our Recruiting Team: HK: joyce.he@boehringer-ingelheim.com
Position Area
HP Marketing
Position Location
Hong Kong
Organization
Boehringer Ingelheim (HK) Ltd.
Schedule
Full time
Recruiter
Joyce He