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Strategic Partnerships Lead

The Position

 

Drive and lead team on:

  • Business operations and expansion across Cambodia, Laos, and Myanmar (CLM) by effectively collaborating with local partner.
  • Outsourcing strategy and operations for Boehringer Ingelheim Vietnam's Established Products (EP) in partnership with selected local partner.
  • Strategic retail channel operations in Vietnam to ensure competitive positioning and market share growth.

 

Tasks & Responsibilities

 

  1. Manage Cambodia, Laos and Myanmar (CLM) business:
  • Manage Boehringer Ingelheim business in CLM via local partners.
  • Setting and aligning targets with local partners.
  • Closely monitoring partners' performance via routine business planning process and monthly business review to ensure achievement of target via clear KPIs.
  • Business development: Analyze macro-environmental and healthcare trends to shape the long-term product portfolio strategy and market entry models for further development business in CLM.
  • Strategic Roadmap: Formulate and drive the 3–5-year strategic business plan for the CLM region, aligning with Boehringer Ingelheim’s regional and global objectives.
  • Governance & Alignment: Establish a high-level governance framework with local partners to ensure strategic alignment, compliance, and mutual long-term growth.

  

2. Manage out-sourcing of Established Products (EP):

  • Manage Out-sourcing of Boehringer Ingelheim Vietnam's Established Products (EP) to selected local partner.
  • Lifecycle Strategy: Architect the long-term outsourcing and lifecycle management strategy for Boehringer Ingelheim Vietnam's Established Products to maximize profitability during the products' mature phases.
  • Partnership Optimization: Drive the strategic evolution of the partnership model with selected local partner, moving beyond transactional management to a value-creation partnership.
  • Supervising Operation:
  • Review and input to annual products' plan from selected local partner.
  • Monitor performance, payment terms and operational compliance.

 

3. External customers/partners’ relationship:

  • Manage relationships with key individual stakeholders and customer groups to develop Boehringer Ingelheim's reputation as a patient-centric, and customer focused organization.
  • Manage relationships with business partners with a focus on continuous improvement, optimization and innovation.

 

4. Manage business in Vietnam Retail Channel:

  • Channel Strategy Design: Design and champion the long-term retail and pharmacy channel strategy in Vietnam, anticipating future market shifts and competitor moves.
  • Key Account Partnerships: Foster strategic, top-to-top relationships with major pharmacy chains and retail key accounts to secure premium positioning and collaborative growth initiatives.
  • Innovative Go-To-Market: Pioneer innovative commercial approaches (e.g., omnichannel integration, digital health partnerships, patient-centric retail programs) to disrupt the market and capture share.
  • Market Intelligence: Lead deep-dive market analytics to anticipate pricing dynamics, policy impacts on retail, and long-term brand positioning.

 

5. People/Leadership:

  • Build an effective Strategic Partnership team committed to delivering ambitious targets and achieving both short-term and long-term business objectives.
  • Engage the team to the portfolio strategy and provide clarity on the goals and objectives to be achieved by the team.
  • Ensure development of skills and abilities through ongoing feedback, coaching and training / development opportunities for the team.
  • Ensure implementation and compliance to the Performance Management / Talent Management / Compensation Planning /BI People timelines for the year.
  • Ensure that there are development plans for direct reports and that they are being implemented on the agreed timelines.
  • Ensure that talents are properly identified and that they are discussed in the calibration and succession plans.

 

Requirements

 

  • Bachelors’ Degree, major in Business Administration and/or Pharmacy.
  • Minimum 5 years of commercial, marketing, and/or sales experience, preferrable experience in Retail channel management and experience in CLM would be an advantage.
  • People/team management experience
  • Proven track record of managing distributors or third-party service partners.
  • Strong understanding of local market access landscape, understand the competition and awareness of how strategies and tactics work in the marketplace.
  • Strong business and Marketing Acumen, Customer Orientation, Strategy Development, Project Management, Effective Execution, Relationship Management.
  • Strong communication and presentation skills, ability to prepare topics and to explain them in a variety of communication settings and styles to business partners and project stakeholders.
  • Proficiency for English in professional level and fluent in Vietnamese are required.

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