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Medical Representative in HCMC

The Position

 

Medical Representative

 

  • Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model.  Implement Multi Channel Cycle Plans to target Customers, meet / exceed promotion targets for assigned product(s) within the allocated territory and achieve related quantitative / qualitative field force KPIs
  • Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed

 

 

Duties & Responsibilities


1. Promotion Achievement in the assigned territory:

  • Territory promotion accountability
  • Ensure formulary listing and availability of Boehringer Ingelheim products as required
  • Create demand / generate prescriptions for promoted Boehringer Ingelheim products by utilizing the available resources / tools / channels and trained behaviours
  • Identify opportunities to grow/expand relevant customer universe for BI promoted brands

2. Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence:

  • Maintain an accurate & complete customer data base in Veeva
  • Develop, validate and execute MCCPs for the allocated territory to maximize Boehringer Ingelheim business and ensure achievement of promotion targets / objectives with particular focus on message execution
  • Comprehend, integrate and execute ICPs into MCCPs
  • Plan logistics to ensure execution of MCCPs and that high value customers are seen with the required Reach and Frequency, F2F and S2S
  • Locally mandated reports are completed accurately, in full and submitted on time

3. Orchestrate Exceptional Customer Experience:

  • Communicate with relevant Boehringer Ingelheim customer facing roles and work interdependently to ensure customer experience is personalised and relevant to them
  • Proficiency in utilizing Veeva resources; Engage, Event Management, survey function, CfE function and OneMessage, FuE function
  • Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
  • Identify customers' preferred communication channels, directing appropriate resources to fulfil the Customers' needs
  • Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/ Institutions

4. Superior Customer Engagement Capability (Knowledge & Skills):

  • Effective Knowledge depth to communicate confidently and competently with customers
  • Effective Customer Engagement Skill proficiency
  • Knowledgeable across the Hybrid CEM model.  Able to execute assigned Marketing strategies  within the customers' preferred communication channel
  • Digitally fluent/ tech savvy, able to reliably utilise CRM/ Veeva, undertake pre-Call set-up of digital platforms
  • Capable and confident in presenting to Groups of customers, both face to face/screen to screen

5. Comply with local regulations, industry and the BI  Code of Conduct:

  • Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the Boehringer Ingelheim Code of Conduct
  • Take prompt and necessary actions on issues of compliance and Pharmacovigilance
  • Be a role model in compliance with local regulations,  industry and the Boehringer Ingelheim Code of Conduct

6. Regular Reporting:

  • Locally mandated reports are completed accurately, in full and submitted on time

 

Requirements


Competencies required:

  • Industry / Product knowledge
  • Promoting skills applied across a diverse range of channels
  • Multi-Channel Cycle Planning and Execution
  • Customer Relationship Management
  • Self-development / learning
  • Communication skills
  • Planning and organizing skills to collaborate with other customer facing personnel
  • IT literacy

 

Experience:

  • Direct promoting experience in healthcare industry is advantageous.

 

READY TO CONTACT US?
Please contact our Recruiting Team: phuong.vo@boehringer-ingelheim.com

Apply now »