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Marketing Lead, CRM

The Position

Marketing TA Lead, CRM

Lead the development and execution of OPU operational plan for the defined Therapeutic Areas (TA) / brands in alignment with ROPU brand strategies, with a focus on maximizing customer engagement and execution excellence to drive sales growth and market share gain.
Ensure cross business/function alignment with Medical Affairs and Sales and regular inputs / feedback to ROPU PM Marketing Head and TA/brand teams.
Provide OPU input into the development of ROPU brand strategies. Lead, manage and develop direct reports within the TA in the OPU.

Tasks & Responsibilities

Lead the development and execution of OPU operational plan for the defined TA / brands
Influence the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insights

2.1 Input To Business Planning Cycle (Outlook And Long Term Forecast (LTF) Process):

Contribute to the LTF / Outlook preparation by providing sales and investment planning for the defined brand/TA
Develop LTF proposals for Sales, Direct Promotion and Field Force FTEs
Develop business cases/proposals for additional growth opportunities / NBOs / CSC applications

2.2 Business Performance:

Drive the TA / Brand performance in line with the OPU objectives
Ensure achievement of OPU sales, market share and profit/profitability objectives of assigned brands in the TA
Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands in the TA within the OPU

3.1 Operational Plan DEVELOPMENT:

Provide input to ROPU brand teams on local market, customer and competitor information as part of the development of the IBP
Validate ROPU TA / brand CSFs
Provide input to the TA/brand KPI development
Develop OPU Operational Plan

3.2 Operational Plan Implementation:

Work as a TA / brand team to implement OPU operational plan including OPU customer engagement plan (e.g. advisory boards, stand alone meetings, symposia aligned to external society meetings, KOL development plans, etc.)
Drive performance through high quality brand reviews, issue identification, brainstorming to offer / share medical-marketing solutions

3.3 Launch Readiness:

Launch readiness driver - lead local launch readiness process to ensure achievement of launch readiness milestones
Ensure the preparedness and skills of the team to launch and promote products within the TA in terms of product, market and company development
Work closely with Medical Affairs, Sales and Market Access to prepare for successful launch

3.4 Cross Functional Alignment And ROPU Collaboration:

Ensure cross functional alignment with Medical Affairs, Marketing Access and Sales
Provide regular feedback and input to ROPU TA / brand teams (marketing / competitor / customer insights) to develop brand strategies and ROPU operational plans
Continuously update and educate the organisation on topics relevant to the TA/brands, supporting the sales functions with updates and training materials for the TA / brands

3.5 Monitoring And Reporting:

Manage allocated TA DP budget
In collaboration with Commercial Operations, deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to PMMC and proposing solutions and counter measures
Communicate regularly key summaries/updates to PMMC in a clear and precise way to facilitate information sharing, consultation and efficient decision making, e.g. product knowledge, market/customer/competitor insights, M/S trends vs.other areas/markets

3.6 Customer Engagement:

Pro-actively engage with and manage multiple customers needs and represents them in BI decision making and planning
Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)
Manage relationships with business partners and customers in the OPU to develop Boehringer Ingelheim's reputation as an externally focused organisation

Lead and develop an effective team committed to delivering stretch targets and achieving both short- term and long-term business objectives
Provide clarity on the goals and objectives to be achieved by the team
Ensure development of skills and abilities through ongoing feedback, coaching and development opportunities
Oversee and drive overall performance management and talent management of the team

Ensure implementation and compliance to the Performance Management / Talent Management / Compensation Planning / BI People timelines for the year
Ensure that there are development plans for direct reports and that they are being implemented on the agreed timelines
Ensure that talents are properly identified and that they are discussed in the cross validation and succession plans
Ensure that proper coaching is provided during the MAG discussions (midyear, yearend, or whenever the need arises).
Ensure the adequate staffing of the team and the development and movement of talents are properly

Requirements

Minimum Education/Degree Requirements: University / Bachelor degree, major in Business Administration and / or Pharmaceutics.

Required skills:

Solid experience in pharmaceutical marketing at a managerial level
A prior track record of success
Proficiency in MS Office, Outlook and database application
Fluent English communications in reading, writing and speaking
Highly developed communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externally
Ability to multi-task, organize, plan and solve problems effectively
Strong business acumen, coupled with good balance of strategic thinking and operational rigor
Strong analytical and planning ability
Strong interpersonal skills
Scientific orientation
Passion for performance
Decision making

Special Skills (with reference to PRIME marketing Competencies Model):

Experience:

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