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Brand Manager CRM

The Position

 

The Brand Manager is responsible for developing and leading the implementation of the brand strategy, with a strong focus on maximizing customer engagement and business performance. The major areas of accountability include:

  • Development and execution of OPU operational plan for the defined brands
  • Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
  • Cross functional alignment with Medical Affairs and Sales
  • Continuously updates and educates the organization on topics relevant to the defined brand   supporting the sales functions with updates and training materials for the defined brands
  • Works closely with the ROPU brand team to provide continuous input and feedback
  • Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight
  • Execute medico-marketing initiatives to maximize customer engagement (to include Expert Engagement initiatives, CME, multichannel)
  • Ensures the preparation and implementation of activities for new brand launches

 

Duties & Responsibilities

 

1. Strategy:

  • Develop and refine brand strategies based on market trends, customer needs, and business priorities
  • Translate strategic objectives into tactical initiatives and ensure effective implementation to achieve business goals

 

2. Driving business results/ process/ cross-functional collaboration:

  • Providing input to business planning cycle (Outlook and Long-term forecast {LTF} process)
  • Responsible for Operational Plan development and implementation
  • Responsible for ensuring Launch readiness
  • Fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team
  • Responsible for monitoring and reporting
  • Accountable for customer engagement

 

3. People:

  • To supports knowledge and skill sharing within the organization
  • To build relationships with respective functions within OPU assigned

 

Requirements:

  • Bachelor’s degree in Pharmacy or Medicine
  • Minimum 3 years of experience in brand management in Pharmaceutical MNCs, preferably in Cardiovascular Renal Metabolic.
  • Strong business and marketing acumen with a customer-centric mindset.
  • Proven ability in strategy execution, project management, and cross-functional collaboration.
  • Proficiency in English, Microsoft Office, Outlook, and relevant database applications.
  • Excellent communication and relationship management skills.

 

Required Capabilities (Skills, Experience, Competencies):

  • Business and Marketing Acumen
  • Customer Orientation
  • Strategy Development
  • Project Management
  • Effective Execution
  • Relationship Management
  • Proficiency in MS Office, Outlook and database applications

 

READY TO CONTACT US?

Please contact our Recruiting Team:

Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com

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