Brand Lead Obesity IMETA
We are IMETA
ROPU IMETA is a Regional Operating Unit consisting of 6 mid-sized Operating Units: India, Turkey, Southern Africa (South Africa & Sub Sahara Africa) Northeast & West Africa, Near East & UAE, Saudi Arabia, Gulf & East Africa (SAGEA).
IMETA is home to more than 47 nationalities. We are a myriad of color and culture and embracing this diversity is one of our greatest opportunities.
We are a powerhouse of talent, and we work together to ensure that we grow, nurture, and retain our talent. Uniting and working together is the key to our success.
Brand Lead IMETA – Obesity
Location: Dubai, UAE
Reporting to: Head of Therapeutical Area Obesity & Liver Health
Region: IMETA
The Opportunity
We are looking for an accomplished and commercially minded Brand Lead – Obesity to shape and drive the brand strategy across a diverse and dynamic region.
In this highly visible regional role, you will connect global strategic direction with local market realities, translating strategy into differentiated regional choices that unlock growth, strengthen launch readiness and enable markets to deliver sustainable brand performance.
Acting as a strategic partner to country teams and cross-functional stakeholders, you will bring together deep customer and market insight, strong commercial judgement and marketing excellence to define where to focus, how to win and where to invest across IMETA.
This is an exciting opportunity for an experienced pharmaceutical marketer who understands the complexity of the MEA/IMETA region, brings strong obesity and launch experience and has a strong ability to build alignment and drive action across diverse markets and cross-functional teams.
Role and Responsibilities:
• Shape and lead the IMETA brand strategy, translating global strategic direction into differentiated regional priorities based on market maturity, customer needs, access dynamics and competitive landscape.
• Identify and unlock regional growth opportunities, defining where to play, how to win and where investments and resources should be prioritized to maximize sustainable brand performance.
• Generate actionable market and customer insights by leveraging HCP and patient insights, market research, competitive intelligence, brand tracking and evolving treatment dynamics across IMETA.
• Lead Integrated Customer Planning across IMETA, ensuring customer plans are insight-led, aligned with brand and business objectives, and supported by clear KPIs, governance and impact measurement.
• Partner with Market Access to accelerate brand growth, identifying reimbursement, affordability and patient-access opportunities and embedding access considerations into regional commercial strategy.
• Lead regional launch and growth readiness for new launches, indications and lifecycle opportunities, establishing clear frameworks, milestones and readiness assessments across priority markets.
• Enable and challenge country teams to translate regional strategy into strong local action plans, while strengthening marketing capabilities, sharing best practices and balancing regional consistency with local adaptation.
• Shape omnichannel and customer engagement strategy, advancing segmentation, targeting, personalization and the effective use of digital, data and AI-enabled marketing capabilities.
• Drive brand performance and investment effectiveness through meaningful KPIs, performance monitoring, continuous optimization and regional investment allocation based on market potential, strategic importance and expected return.
• Provide strong cross-functional leadership without direct authority, aligning country and global teams around strategic priorities and representing IMETA perspectives in global discussions.
Requirements:
• Bachelor’s degree in Life Sciences; a Master’s degree or MBA would be an advantage.
• Strong commercial experience, with at least 3–5 years of solid Brand Manager experience and demonstrated ownership of brand strategy and commercial performance.
• Relevant experience in Obesity with a strong understanding of the category, customer landscape and treatment environment is a must.
• Proven MEA and/or IMETA regional experience, with the ability to navigate diverse markets, healthcare systems, customer needs, access environments and levels of market maturity.
• Strong strategic marketing expertise, including brand strategy, customer insights, segmentation and targeting, integrated customer planning and lifecycle management.
• Demonstrated launch experience, ideally leading or contributing significantly to multi-market launches, indication expansions or major brand-growth initiatives.
• Strong commercial and business acumen, with the ability to connect customer insights, marketing strategy, market access, investment choices and execution to measurable business outcomes.
• Experience working in a complex cross-functional environment
• Proven ability to lead and influence without direct authority
• Excellent strategic thinking, analytical and communication skills, with the ability to simplify complexity, make clear strategic choices and translate strategy into high-quality execution across multiple markets.
What happens Next?
We are looking forward to receiving your application! We will then have a look at your CV. If we see a match, we will invite you for a screening interview.
SPL Screening:
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