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Sr Brand Manager / Brand Manager, Cardio Renal Metabolic

The Position

This is a dual-level posting.  Candidates will be hired at the level commensurate with their experience and business need.


Brand Manager

Participates with the cross functional team to develop Integrated Customer Plans (ICPs)for the brand(s), patients & specific customer segments in line with corporate IBP strategic objectives & Critical Success Factors (CSFs). With guidance from the Senior Brand Manager and/or Business Unit Director, translates ICPs into multi channel campaigns, develops & produces content/programs, & assists with the communication of the ICP & campaigns to relevant cross functional teams, especially the CFT to ensure understanding, buy- in, and optimal implementation. Monitors brand performance & contributes to development of cross functional action plans to ensure exceptional customer experience as well as commercial objectives are met or exceeded.

 

Sr Brand Manager

Lead the cross functional team to develop Integrated Customer Plans (ICPs)for the brand(s), patients & specific customer segments in line with corporate Integrated Business Plans (IBPs) strategic objectives & Critical Success Factors (CSFs). Translate ICPs into omnichannel campaigns, develop & produce content/programs, , & lead communication of the ICP & campaigns to relevant cross functional teams, especially the CFT to ensure understanding, buy-in, optimal implementation & gather feedback. Drives organizational excellence in all aspects of marketing, including digital and social media planning, digital marketing, digital content management, analytics and channel mix/content optimization. Monitor brand performance & contribute to development of cross functional and cross-brand action plans to ensure exceptional customer experience as well as commercial objectives are met or exceeded. Is recognized as an expert for their brand(s) and/or indication(s), has experience across different therapeutic areas and therefore, provides leadership, mentoring and guidance to others.

 

Responsibilities

Brand Manager

  • Strategic Mindset & Integrated Customer Planning:
    • Demonstrates customer focus, brand knowledge and competitive understanding.
    • Assists and may lead the development of parts of the Integrated Customer Plans (ICP) (as assigned by the Senior Brand Manager and/or Marketing Director) for targeted customer segment(s) to achieve strategic & commercial objectives as well as exceptional customer experience.
    • Works with Analytics & Insights business partners to ensure voice of the customer is part of the strategy & execution and includes customer needs early to create positive customer experiences.
    • Helps identify relevant customer touchpoints and ensures tactics are aligned with customer preference to create meaningful engagements. Collaborates with cross functional Therapeutic Area (TA) partners to ensure customer journeys and campaigns are integrated across functions and channels.
  • Multi-Channel & Digital Savvy:
    • Proactively develops & implements multi-channel campaigns based on customer engagement preferences, customer needs & commercial objectives, with the goal of working up to developing integrated omni channel campaigns. This includes the development, and approval of content in all assets to be used by the CFT for the campaigns (eg. print promotional materials, Closed Loop Marketing (CLM) shows, Follow-up email (FUeM) templates/ fragments, live/web promotional meetings/events, etc.).
    • Responsible for assisting and/or leading the development, and approval of all content in digital assets to support assigned digital campaigns (eg. Head office driven, paid digital and social media, BI websites, 3rd party websites, HQ/3rd party email campaigns and other digital channel options).
    • Assists in UAT testing of digital assets in campaigns and participates in evaluation and optimization activities post campaign launch.
    • Identifies opportunities for innovation. Works with the cross-functional partners to ensure the integration of the customer experience across channels. Cascades learnings to the brand team(s).
  • Communication:
    • Demonstrates strong communication skills through effective presentations using the most appropriate communication style for the audience.
    • Works with cross-functional stakeholders & relevant external stakeholders (e.g. vendors, agencies) to ensure ICPs & campaigns are rolled out & implemented effectively.
    • Assists with the development of the integrated Plan of Action (POA) Playbooks, setting the tone & direction for the brand’s POA (either live or virtual) & shares key concepts in the form of a story to engage with CFT & other relevant cross-functional stakeholders.
  • Customer Focus & Business Insights:
    • Develops critical thinking skills in order to ask questions to better understand the business, market research and analytics to come up with actionable insights and associated plans to act on the insights identified. Assists with gaining a deep understanding of customer needs & perspectives that impact brand strategy & ICP development.
    • Active customer focus & engagement through multiple channels (e.g. frequent 1:1 interactions, field rides, participation in qualitative market research, etc.) to gain first-hand feedback on campaigns & implementation, enhance insight generation & supplement data-driven decision making. 
    • Co-create value-added materials & services for ICPs with customers to optimize customer experience with BI & our products.
    • Helps identify opportunities, risks and challenges.
  • Execution and Performance:
    • Helps establish clearly defined metrics based upon agreed upon objectives. Assists the Senior Customer Marketing Manager and/or Business Unit Director in the development of the forecasts.
    • Monitors product & competitor performance, as well as campaign & customer response metrics to better understand the business and adjust the plan as needed.
    • Regularly attends and participates in performance review meetings to review brand performance and campaign performance.  Helps in the creation of contingency plans in anticipation of multiple challenges. Accountable for budget and resource management for assigned brand tactics.

 

Sr Brand Manager

  • Strategic Mindset & Integrated Customer Planning:
    • Demonstrates strong customer focus, product life-cycle management (from product/indication launches to Loss of Exclusivity (LOE) planning), Therapeutic Area (TA) knowledge and competitive understanding.
    • Validates corporate IBP & identifies any required strategic deviations. Translates global strategy & develops an aligned omnichannel plan to deliver on local needs.
    • Leads development of ICPs for target customer segments to achieve strategic & commercial objectives as well as exceptional customer experience.
    • Works with Analytics & Insights business partners to Ensure voice of the customer is part of the strategy & execution and includes customer needs early to create positive customer experiences. Identifies all relevant customer touchpoints and ensures tactics are aligned with customer preferences and channels to create meaningful engagements.
    • Collaborates with all cross functional TA partners to ensure customer journeys and campaigns are integrated across brands, functions, and channels.
  • Marketing, Omnichannel & Digital Savvy:
    • Proactively develops & implements omnichannel campaigns based on customer engagement preferences, customer needs & commercial objectives. This includes the development, & approval of content in all assets to be used for the omnichannel campaigns including for the CFT (eg. print promotional materials, Closed Loop Marketing (CLM) shows, Veeva suggestions, Follow-up email (FUeM) templates/fragments, live/web promotional meetings/events etc.)
    • Responsible for leading the development, and approval of all digital assets to support digital campaigns (eg. head office driven, paid digital and social media, BI websites, 3rd party websites, HQ/3rd party email campaigns, apps, podcasts, chatbots, and other digital channel options).
    • Works with Omnichannel Manager to ensure digital campaign alignment with earned media strategies and plans.
    • Assists in UAT testing of all digital assets in campaigns and participates in rapid evaluation and optimization activities post campaign launch.
    • Explores opportunities for innovation within the existing channels as well as new channels.
    • Works with the cross-functional partners to ensure the integration of the customer experience across channels and brands.
    • Cascades learnings to accelerate development of collective digital savvy.
  • Leadership, Communication & Coaching:
    • Consistently demonstrates strong leadership & communication skills through engaging storytelling & adapts style & format based on needs of the audience. Works with cross- functional stakeholders & relevant external stakeholders (e.g. vendors, agencies) to ensure ICPs & campaigns are rolled out & implemented effectively. Includes development of integrated Plan of Action (POA) playbooks, setting the tone & direction for the brand's POA (either live or virtual) & drives clear impactful two- way communication and engagement with CFT & other relevant stakeholders. Works with Omnichannel Manager and Digital Production Specialist to ensure automated campaigns are launched on time with all relevant digital content and programming completed.
    • Works with cross functional team to identify and incorporate best practices in marketing & digital marketing processes and use of tools into daily work.
    • Constructively holds all members of the brand team accountable for projects, deadlines and budget.
    • Pro-actively acts as a peer coach and mentor to establish trust, ask powerful questions and facilitate learning & action.
    • Ability to fill in for Marketing Director as needed (e.g. vacations).
  • Customer Focus & Business Insights:
    • Ensures insights from market research, analytics, predictive analytics, advisory boards & consultancy forums are utilized to gain a deep understanding of customer needs & perspectives that impact brand strategy & ICP development. 
    • Active customer focus & engagement through multiple channels (e.g. frequent interactions with customers, field rides, qualitative market research, etc.) to gain first-hand feedback on campaigns & implementation, enhance insight generation & supplement data-driven decision making.
    • Co-create value-added materials & services for ICPs with customers to optimize customer experience with BI & our products.
    • With cross functional team, leads regular performance review meetings to identify areas of underperformance, identify root causes and prioritizes specific actions to address opportunities, risks and challenges.
  • Execution and Performance:
    • Proactively establishes clearly defined metrics based upon agreed upon objectives. Supports the Marketing Director with the development of the forecasts and data to support performance updates in conjunction with the Forecasting and Analytics Manager Also contributes to key forecasting meetings including Annual Discussion (LTF), Outlook +1 and Country Performance Call (CPC). Monitors product & competitor performance, as well as campaign & customer response metrics to ensure team is focused on delivering against key milestones so that commercial targets are met or exceeded.
    • Adjusts the plan as needed based upon analysis and assess when to optimize and when to stop tactics. Consistently & pro-actively strategizes contingency plans in anticipation of multiple challenges.
    • Accountable for managing financial resources of assigned brand(s) within budget.
    • Continually prioritizes or re-prioritizes budget allocation for the brand with the brand team based on internal or external changes, accountable for optimizing and managing Direct Promotion (DP) spending, changes & accruals as per approved budget, SOPs and strategy, and holds cross functional team members accountable for alignment and adherence to same.

 

Both positions are based in the Burlington, Ontario office located at 5180 South Service Road and is flexible.
Employees in flexible roles are required to be at the office a minimum of 50% of the time each month and must report to the office when requested and required by their Manager/Department.  

 

Requirements 

Brand Manager:

  • Minimum bachelor's degree
  • At the " developing level" and progressing to the “proficient level” in some or most of the Marketing Value Principles (MVP) core competencies including: Customer Focus, Market/Business Insights, Executional Excellence, Communication, Coaching, Strategic Mindset, Digital Savvy
  • Ideally 5+ years experience in the pharmaceutical industry (sales, access and/or associated functions such as medical affairs)
  • Experience leading and executing direct to consumer (DTC) campaigns within consumer-packaged goods or pharmaceuticals strongly preferred for therapeutic areas with significant direct to consumer activity.
  • Experience working directly with digital partners, ICPs, omni-channel, digital and content creation, would be assets
  • Demonstrated experience leading cross-functional projects
  • Demonstrated ability to manage budget and resources
  • Bilingualism (French/English) an asset

 

Sr Brand Manager:

  • Minimum bachelors degree
  • At the "proficient level" in all or most of the Marketing Value Principles (MVP) core competencies including: Customer Focus, Market/Business Insights, Executional Excellence, Communication, Coaching, Strategic Mindset, Digital Savvy
  • Ideally  7+ years experience in the pharmaceutical industry (sales, access and/or associated functions such as medical affairs), including 3+ years experience in pharma marketing 
  • Minimum 1 year of experience leading and executing direct to consumer (DTC) campaigns within consumer-packaged goods or pharmaceuticals required for therapeutic areas with significant direct to consumer activity
  • Experience working directly with digital partners and/or experience with ICP, omni- channel, digital and content creation
  • Experience in working with forecasts
  • Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred
  • Experience managing all product lifecycle phases. Product/indication launch experience strongly preferred.
  • Demonstrated cross-functional project and team leadership skills Demonstrated ability to manage budget and resources, cross-functionally
  • Bilingual (French/English) an asset
     

Total Rewards

We offer a competitive salary, generous amount of paid time off (vacation, personal days, contingency paid time off days for Long Term Contract Employees), comprehensive and flexible benefits plan, Defined Contribution Pension Plan with company matching of RRSPs, Employee and Family Assistance Plan, employee and leadership development programs, and programs to support overall health and wellness for employees.  

Visit https://www.boehringer-ingelheim.com/ca/careers/benefits-rewards

 

READY TO APPLY?

Click the "Apply Now" button below to submit your application. We thank all applicants for their interest in our company.  Please note that only candidates selected for an interview will be contacted. Boehringer Ingelheim Canada is committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.  If you require accommodation, we will work with you to meet your needs.

 

DEADLINE FOR APPLICATIONS

Applications for this position will be accepted until March 10, 2025

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