Senior Brand Manager (Oncology)
THE POSITION
The Senior Brand Manager - Oncology is responsible for leading the strategy, development and execution of brand plans across a defined disease area, delivering against business objectives, sales targets and agreed budgets. This role has end-to-end ownership of brand performance, translating customer and market insights into actionable strategies, and driving omnichannel engagement and launch excellence. As a leader within the cross-functional team, the role requires strong strategic thinking, stakeholder influence (local and above-country), and accountability for delivering measurable business outcomes, while ensuring a customer- and patient-centric approach and positioning Boehringer Ingelheim as a valued partner within the healthcare system.
Location: Bracknell, UK (hybrid working – 2 days in the office)
TASKS AND RESPONSIBILITIES
- Lead the development and delivery of brand strategy and integrated omnichannel marketing plans, aligned to UK and global objectives
- Own end-to-end brand performance, including tracking KPIs, analysing performance data, and implementing corrective actions to drive growth
- Generate and translate customer and market insights into actionable strategies and differentiated customer experiences
- Deliver launch excellence and high-impact customer engagement initiatives, optimising across channels
- Lead cross-functional planning and execution, working in close partnership with Sales, Medical, Market Access, Finance and other key stakeholders
- Build and maintain strategic relationships with external stakeholders, including healthcare professionals and key opinion leaders
- Manage multiple agency partners, ensuring high-quality delivery and value for investment
- Ensure alignment with above-country / global strategies, contributing to broader brand or asset strategy where relevant
- Ensure all activities are conducted in full compliance with ABPI/IPHA Codes, UK regulations and company policies
REQUIREMENTS
Education & Qualifications
- Degree-level education or equivalent experience
- Marketing qualification (e.g. Chartered Institute of Marketing) preferred
Experience
- Significant marketing experience within the pharmaceutical or healthcare industry
- Proven experience in leading brand strategy and delivering impactful campaigns
- Strong understanding of market access, NHS environment, competition landscape and regulatory environment
- Experience in oncology or similar therapy areas preferred
- Launch experience strongly preferred
Skills & Capabilities
- Analytical skills with ability to generate insights and drive decisions
- Creative thinking and problem-solving approach
- Strong stakeholder management and collaboration skills
- Customer-focused mindset with ability to design customer journeys
- Strong project management skills, with the ability to plan, prioritise and deliver multiple marketing initiatives on time and within budget
- Strong business acumen, with the ability to link strategy to commercial outcomes
- Ability to work in a complex, matrix environment, influencing without authority
- Experience in omnichannel engagement and data-driven decision-making
- Financial management capability, including budget planning and ROI focus
WHY THIS IS A GREAT PLACE TO WORK
Boehringer Ingelheim has been recognised as a Top Employer in the UK, demonstrating our commitment to building an exceptional workplace through strong people practices and supportive HR policies. To learn more about why BI is a great place to work, visit: https://www.boehringer-ingelheim.co.uk/careers/uk-careers/why-great-place-work