Brand Manager - Pet (12-month Fixed Term Contract)

THE POSITION 

At Boehringer Ingelheim, we are passionate about improving the lives of animals and the people who care for them. We are looking for a strategic and results-driven Brand Manager to lead brand development and tactical marketing for FRONTLINE®—the UK’s No.1 pet parasiticide brand. 

You will be responsible for developing and executing marketing plans that support market share, sales, and profitability targets. Working cross-functionally, you’ll ensure that marketing activities are aligned with global strategies and tailored to local market needs.

This is a hybrid role offered on a 12-month Fixed Term Contract.

TASKS & RESPONSIBILITIES 

•    Lead the development and implementation of tactical marketing plans and product communications
•    Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements
•    Collaborate with category, and strategic accounts teams to ensure alignment and effective rollout of campaigns
•    Monitor performance, analyse results, and adjust strategies as needed
•    Manage advertising and promotions budgets, evaluating effectiveness and ROI
•    Conduct market and competitor analysis to inform strategic decisions
•    Build strong relationships across the business and with key external partners

REQUIREMENTS 

•    Strong commercial focus and extensive marketing experience
•    Proven expertise in brand management and budget ownership
•    Excellent project management and multitasking skills
•    Experience leading cross-functional initiatives
•    Proactive, solution-oriented mindset
•    Strong communication and influencing abilities
•    ATL media and retail market experience is essential

WHY THIS IS A GREAT PLACE TO WORK 

Boehringer Ingelheim has been recognised as a Top Employer in the UK. Being certified as a Top Employer confirms our dedication to a better world of work, delivered through excellent HR policies and people practices. To learn more visit: https://www.boehringer-ingelheim.co.uk/careers/uk-careers/why-great-place-work