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Brand Manager, ILD

The Position

 

The Brand Manager is responsible for driving the implementation of brand strategy with a strong focus on maximizing customer engagement. Major areas of accountability include:

  • Development and execution of the OPU operational plan for assigned brands
  • Driving brand performance with a strong focus on sales growth and market share gain
  • Cross-functional alignment with Medical Affairs, Sales, Market Access, Finance & Accounting, and HP Operations
  • Continuously updating and educating the organization on topics relevant to the assigned brands and supporting Sales with updates and training materials
  • Working closely with the ROPU brand team to provide continuous input and feedback
  • Influencing the development of ROPU brand strategies by providing local market, competitor, and customer insights
  • Executing medico-marketing initiatives to maximize customer engagement (including expert engagement initiatives, CME activities, and multichannel engagement)
  • Ensuring preparation and implementation of activities for new product launches

 

Duties & Responsibilities

 

1. Strategy

  • Execute brand strategy tactically to maximize business performance
  • Drive performance in line with OPU objectives
  • Ensure achievement of OPU sales, market share, and profitability targets

 

2. Driving Business Results / Process / Cross-Functional Collaboration

  • Provide input to business planning cycles, including Outlook and Long-Term Forecast (LTF) processes
  • Contribute to LTF and Outlook preparation by providing sales and investment planning for assigned brands
  • Develop LTF proposals for Sales, Direct Promotion, and Field Force FTE requirements
  • Provide local market, customer, and competitor insights to ROPU brand teams
  • Validate ROPU Critical Success Factors (CSFs) and contribute to brand KPI development
  • Develop and implement the OPU Integrated Customer Plan (ICP) and operational plan, including the customer engagement plan
  • Drive performance through high-quality brand reviews, issue identification, and solution brainstorming
  • Lead and drive local launch readiness processes to achieve defined readiness milestones
  • Work closely with Medical Affairs, Regulatory Affairs, Sales, HP Operations, and Market Access to ensure successful new product launches and protect established brands from competitive pressure
  • Foster strong teamwork and cross-functional alignment within the local brand team and with ROPU brand teams
  • Collaborate closely with the ROPU Marketing Lead and organize cross-functional interactions
  • Maintain strong interfaces with ROPU brand teams to drive sales and market share growth
  • Provide regular feedback and input to ROPU marketing teams to support brand strategy and operational plan development
  • Ensure the local operational plan aligns with overall strategic direction
  • Manage the allocated Direct Promotion (DP) budget
  • Collaborate with Commercial Operations to deliver monthly performance updates and KPI reporting
  • Communicate key business updates and summaries regularly to local marketing management
  • Proactively engage with and manage multiple customer needs
  • Support and drive GTM transformation and adoption of platforms and processes to enable customer-centric engagement
  • Proactively collaborate with Sales and Supply Chain teams to input demand forecasts into the Futurcast system

 

3. People

  • Support knowledge sharing and capability development within the Human Pharma organization
  • Build strong relationships with relevant functions across the assigned OPU

 

Requirements

  • Bachelor’s degree in Pharmaceutical Science; a Master’s degree in Business is preferred
  • Specialty experience in Pulmonology (preferred) or Rheumatology; experience in other therapeutic areas may be considered
  • Minimum 5 years of marketing and sales experience with a proven track record of success; solid experience in pharmaceutical marketing at a managerial level is preferable
  • Proven experience in tender management and strategies to protect brands against generic competition (preferred)
  • Experience in leading projects
  • Strong communication skills, both written and verbal, with the ability to influence and engage stakeholders at all levels
  • Strong business acumen with a balance of strategic thinking and operational excellence
  • Strong analytical and planning skills
  • Strong interpersonal skills and ability to work effectively in cross-functional teams
  • Positive mindset with a strong willingness to learn
  • Fluency in Thai & English with strong written and verbal communication skills in both languages

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