Brand Manager HP (Temporary contract)
WHO ARE WE?
ROPU MIDI is a Regional Operating Unit that covers all local Human Pharma and Animal Health Operating Units across Belgium, Denmark, Norway, Finland, Greece, Portugal, Sweden, and The Netherlands. MIDI has a multicultural and diverse work environment. More than 1.800 employees are striving to work together to improve lives for patients and animals in our region.
THE OPPORTUNITY
As the Brand Manager Human Pharma, you will drive the performance of our promoted product(s) in Greece by realizing financial targets and effectively managing the promotional budget. Working closely with MIDIc and the local cross‑functional Brand Team, you will execute the brand strategy through the Integrated Customer Plan (ICP), anticipate internal and external environmental changes, and ensure strict compliance. You will also lead the local Launch Readiness process, securing cross‑functional alignment and delivering launch excellence.
In this role, you will develop and execute the local ICP and activation plan, fostering impactful and balanced customer interactions. You will initiate and manage collaboration with external stakeholders, while providing strategic input to the MIDI ICP on local market dynamics, forecasting, competitive insights, and customer needs.
Furthermore, you will elevate customer engagement by continuously generating insights, applying rapid learning, and optimizing marketing activities across channels.
This position is based in Athens(Greece) and reports directly to the Head of Therapeutic Area ILD.
This is a fantastic opportunity for an experienced professional who wants to collaborate cross-functionally with key internal stakeholders! Join us if you want to make the difference.
Please note: This is a temporary contractor role from March – December.
YOUR KEY RESPONSIBILITIES
- Lead the local cross functional brand team and the local product/indication launch readiness process.
- Achieve sales budget and market share evolution and initiate corrective measures in case of deviation from planned sales and market share development in alignment with MIDIc.
- Plan, organize and lead sales cycle/training meetings to serve brand strategy objectives and GTM transformation.
- Secure an optimal mix of customer-facing and non-customer facing channels: Secure correct frequency, quality and content integration within non-customer facing channels, in alignment with local business and MIDI priorities.
- Creates and provides digital content (e.g. design and wording of email and websites) incl storage in a digital asset management tool.
- Plans and executes campaigns (incl objectives, conversion funnel, KPIs).
- Collaborate with external stakeholders: in close cooperation with medical and field operations, conduct regular field visits to stay customer focused and keep up to date with regards the competitive environment.
- Generate projects to ensure proper engagement of relevant stakeholders.
- Support and align with colleagues to define Win-Win partnerships, as well as opportunities for RWE and/or other local expert studies.
WHAT YOU SHOULD BRING TO THE TEAM
- Masters Degree in Pharmaceutics, Medicine or Business Administration.
- At least 5 years of experience in marketing in the pharmaceutical industry.
- Solid Medical/Scientific understanding.
- Experienced with interpretation and communication of scientific data.
- Ability to master the approach to sales and marketing that provides customers with a fully-integrated experience by uniting user experiences.
- Fluency in the Greek & English languages.
- Digital savviness, including ability to adapt plans based on data-driven insights, experience with analytics tools (such as Tableau).
- Effective communication & influencing Skills.
- Strong business & financial acumen.
- Effective cross-functional collaboration skills.
- Ability to effectively build and manage relationships with many different (internal & external) stakeholders.
- Ability to build strong customer relationships and delivering customer-centric solutions.
- Ability to influence other stakeholders in a matrix organization to achieve common goals
- Displaying a curious approach & innovative thinking.
- Strong analytical & project management skills.
WHAT WILL YOU GET IN RETURN?
Next to the opportunity to develop and challenge yourself while learning from a fast-paced environment:
- Work in a wellbeing-oriented organization (Premium access to Headspace and ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well-being)
- Customized Development plan based on your role and aspirations, with several learning platforms such as LinkedIn Learning Premium (languages + training programs) and our Virtual Campus Lifelong learning at our Virtual Campus | Boehringer Ingelheim (boehringer-ingelheim.com)
- Competitive salary (plus annual bonus, company car, participation in company life insurance and private healthcare program).
- A fun and diverse working environment.
Please note, only applications in English will be considered. Please submit your application before 27th February.
What’s next?
We will have a look at your CV and cover letter. If we see a match, we will invite you for a video call interview to get to know each other. We will keep you posted during the process!
Screening:
In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.