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Market Development Manager HP

WHO ARE WE?

 

ROPU MIDI is a Regional Operating Unit that covers all local Human Pharma and Animal Health Operating Units across Belgium, Denmark, Norway, Finland, Greece, Portugal, Sweden, and The Netherlands. MIDI has a multicultural and diverse work environment. More than 1.800 employees are striving to work together to improve lives for patients and animals in our region.

 

Boehringer Ingelheim Netherlands (OPU NL) is part of the wider ROPU MIDI region and is committed to improving patient outcomes through innovation, science, and strong cross-functional collaboration.

 

THE OPPORTUNITY

Are you passionate about market building, consumer insights, and innovative commercial models? Do you thrive at the intersection of pharma, retail, and digital commerce? Then this role offers a unique platform to make a lasting impact.

As Market Development Manager, you will play a pivotal role in defining how Boehringer Ingelheim will enter and win in the Dutch out of-pocket (OOP)  metabolic health market. You will map the future landscape, anticipate barriers, and identify opportunities across channels—ranging from first‑line care to retail and online platforms. You will create the strategic foundation for one of our most important future launches.


Your insights and recommendations will shape the direction of our launch preparations and commercial investments.

This critical role sits within the Dutch OPU and reports directly to the Head of Therapeutic Area (TA) CRM.

 

This is a fantastic opportunity for an experienced professional who wants to support us in shaping our long-term strategy for the Netherlands while being part of a truly innovative and revolutionary team! Join us if you want to make the difference. 

 

HOW YOU'LL FIT IN:

  • Develop Market Development Roadmap for GLP-1/Glucagon, guiding BI’s strategic positioning towards a new product launch.
  • Build a deep understanding of the Dutch OOP metabolic health market, consumer behaviors, adoption barriers, and competitive dynamics.
  • Conduct scenario planning and opportunity sizing across retail, online pharmacies, e‑commerce, and emerging digital purchase journeys.
  • Translate market insights into go‑to‑market options, stakeholder strategies, and capability requirements.
  • Lead pricing, willingness‑to‑pay analyses and simulation of OOP purchasing behavior.
  • Leverage first-line (GP) insights to map potential referral flows and understand relevance in OOP context.
  • Partner closely with cross‑functional colleagues (Marketing, Medical, Market Access, Digital, Finance) to ensure aligned strategic direction.
  • Track competitive developments, evolving GLP‑1 market and policy changes to inform leadership decisions.
  • Use launch experience to anticipate organizational, capability, and resource needs well ahead of launch.
  • Prepare insight-based recommendations for senior leadership to guide strategic investments.

YOU BRING:

  • Master’s degree in Business Administration, Marketing, Health Economics, Life Sciences or similar.
  • At least 7 years of experience in pharma marketing, commercial strategy, market development & innovation.
  • Proven launch experience, ideally in fast‑evolving or competitive therapeutic markets.
  • Experience or affinity with primary care/GP dynamics and their influence on patient pathways.
  • Solid understanding of retail, e‑commerce, or direct‑to‑consumer channels (required or major advantage).
  • Ability to translate pharma expertise into a hybrid pharma‑consumer commercial model.
  • Strong analytical skills and the ability to convert data into actionable insights.
  • Ability to influence and build alignment across cross‑functional teams.
  • Excellent verbal and written communication skills in English; Dutch language knowledge is preferred.
  • Entrepreneurial mindset, comfort with ambiguity, and high learning agility.

MUST BE STRONG IN

 

  • Strategic Market Development & Commercial Acumen: able to interpret future market shifts, identify growth drivers, and design long-term roadmaps for market entry.
  • Consumer, Retail & Digital Commerce Understanding: comfortable working with consumer insights, retail landscapes, and digital behavior to shape future OOP strategies.
  • Insight Generation & Modelling: skilled in market research, pricing simulations, opportunity sizing, and funnel analysis.
  • Cross‑Functional Leadership: ensures alignment across Medical, Market Access, Marketing, Digital, and Finance throughout the pre‑launch period.
  • Change Leadership: able to navigate uncertainty, challenge assumptions, and shape BI NL’s capabilities for a market that will look entirely different by time of launch.

 

WHAT WILL YOU GET IN RETURN? 

Next to working in a Global Top Employer certified company that offers you the opportunity to develop and challenge yourself while learning from a fast-paced environment: 

  • Be part of a wellbeing-oriented organization (Premium access to Headspace, OpenUP and ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well-being) 
  • A competitive salary range based on seniority and skills (plus annual bonus, 8% holiday pay and a company pension scheme) 
  • Hybrid workplace model – flexibility to work from home within the respective country and the office and 31 vacation days to re-energize 
  • Option to temporarily work from abroad for a limited period (up to 30 working days) - if applicable. 

Please note that pay information will be shared during the recruitment process.

 

What’s next? 

Please submit your application before 5th July 2026. We will have a look at your CV and cover letter. If we see a match, we will invite you for an interview to get to know each other. We will keep you posted during the process!

Screening:

In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.

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