(Sr. ) Promotion Manager-武汉/长沙
About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, the company will launch new medicines or indications in therapeutic areas including CV & metabolism, respiratory, oncology, immunology, CNS and retinal health to meet the demand of Chinese patients.
Basic purpose of the job
a. Implementation excellence within the guidance and support from Central Marketing. Ensure adherence to critical success factor (CSF) during the local activity planning and execution
b. Support Business team to reach the regional business target
c. Regional KOL maintenance under guidance from Central Marketing, Medical
Regulatory and / or Organisational Requirements
- Ensure that all activities undertaken by the sales team staff fully comply with the Company’s ACP policies and quality standard, the laws and regulations of the People Republic of China and all the relevant Codes of Conduct
-Strictly follow company compliance regulations and all policies
Accountabilities
- Help to “translate” and delivery central marketing strategy into regions with the guidance from Central Marketing. Work with medical, central marketing, marketing research, local business teams to ensure flawless implementation
- Assume ownership on local event planning and ensure meeting implementation. Adopt standard KPIs on activity design & reporting
- Ensure adoption of centralized content from CMKT and Training team
- Connect and engage key KOLs in the region
- Conduct the data analysis and collect market information & business report by business needs
- Coordinate with regional sales trainer for annual training plan
- Co-work with central marketing, medical department and field force team to implement the promotion activities.
- Communication and Corporation with Sales,CS, MED, Channel Solution,Central marketing
- Effectiveness of the central marketing strategy to the local market & impact to the business KPIs
Required Capabilities (Skills, Experience, Competencies)&Minimum Education/Degree Requirements
- Bachelor degree and above, Knowledgeable in medical therapeutic area
- MNC Industry/product knowledge
- At least 5 years or above field force experiences experience in the pharmaceutical industry
- Good interpersonal skills
- Good computer skill in EXCEL, POWERPOINT and WORD
- Project management and analytical skills
- Cross function cooperation
- KOLS management and development