プロダクトマーケティングマネジャー/スタッフorノンラインマネージャー/肺線維症・炎症領域事業本部肺線維症・炎症領域マーケティング部マーケティンググループ

Basic purpose of the job:

To maximize sales and patients' health of the own products on a short and long term basis by planning and executing marketing strategies successfully.

Accountabilities - Related performance indicators:

Ensure achievement of target sales, growth andmarket share in own product.

• Provide leadership to the marketing and sales team to ensure that product objectives are clearly developed, communicated, understood and executed in own tasks.

Increase long-term value of own product.

• Seek and discuss new opportunities and initiatives (i.e.indications, additional dosage forms and general development of the product line such as phase IV studies) within the market, potentially contributing to the net value with members in medicine

• Discuss these opportunities, initiatives and inputs with the head of Marketing group.

Understand customers and patients to identify new ways to provide innovative value to customers.

• Understand customer and patient needs

• Development innovative approaches

• Ensure customer and patient focus 

Prepare high-quality Marketing plan and tactics.

• Ensure appropriate execution of integrated Customer Plan (ICP) at every given point

• Discuss progress of execution with the head of Marketing group 

Stay on top of current and future environmental trends and explore new ways/channels to expand/grow the business.

• Continuously explore new promotional approach and evaluate its feasibility

• Take the initiative to design, execute and evaluate pilot programs, then feed the results and learnings back to TA members 

Top line and bottom line focus. Manage cost and understand ROI for key initiatives.

• Monitor the product expense budget so that it is exercised in a way which guarantees the optimal utilize of available resources and results in maximal profitability for products without compromising long-term goals and objectives

Interfaces:

All PM Functions

English Capabilities:

Required English speaking CEFR level : B1