Associate Marketing Manager, Pets
About Animal Health Business
As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always "in China and for China". We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.
Accountabilities:
- Deliver key insights from market share, consumer research and sales data to identify core business issues and works closely with sales to translate channel needs into product and growth strategies; Translate strategy into brand annual growth plan and drive alignment among stakeholder; Deploy brand plan to online and offline channel
- Lead brand proposition development/refresh, communication tool kit with agency, product lifecycle management
- Lead and drive Omni channel brand campaign closely with media, social，online/offline retail and cross functional team, and deliver campaign implementation
- Regularly engage with online and offline business teams to understand competitors, market dynamics, and identify growth opportunities.Identify execution challenges and support channel growth by translating insights into actionable initiatives
Requirements：
- More than 5 years experience in FMCG marketing (Baby & health category experience are preferred)
- Strategic thinking capability in portfolio, brand and channel
- Self motivating and proactive to drive for excellence, able to work efficiently in complex corporate environment
- Strong at cross-functional communication and delivering results with a clear outcome-driven mindset
- Strong analytical skills with the ability to extract actionable insights from various data reports
- With business mindset with the ability to link market acitivites to business growth opportunities