VP, US Brand Head - CRM

Compensation Data

The base salary range for this position is $288,000 to $432,000. The position may be eligible for a role-specific discretionary bonus, relocation assistance, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, qualifications, and other factors permitted by law. Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits. For additional information regarding our benefits and Total Rewards offerings, please click here.

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides an opportunity for all employees to collaborate internationally, offering visibility and the opportunity to directly contribute to the company's success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The VP, US Brand Head - CRM is responsible for leading and driving the success of a product launch and commercial brand strategy for a priority brand across its entire lifecycle, from Proof of Concept (PoC) through launch and into the mature brand phase. This role has responsibility for $4B+ brand with multiple assets that represents most of the global profit. This role will have a companywide impact given the potential to plan and execute on the launch and marketing strategy for such a high impact product. This role ensures the development and execution of a forward-looking, integrated brand strategy that maximizes commercial value of the brand while ensuring and integrity at every stage. As the brand progresses through its lifecycle, the focus of the Brand Head evolves to address the specific needs, challenges, and opportunities of each development phase. They possess broad multi-functional expertise, including deep US marketplace acumen, solid understanding of both the US regulatory and drug development environment, and the US legal and compliance landscape.

The role is accountable for driving the brand to a successful launch ensuring the achievement of strategic and launch objectives while maintaining a lifecycle perspective. The role emphasizes market preparation, launch readiness, and brand development activities, with a strong focus on collaboration with cross-functional launch readiness efforts, particularly co-creating with the Global market to deliver a US-ready brand plan. This includes steering the ambition (financial forecasts), establishing appropriate cross-functional shared metrics, ensuring that resources (budgets and staff) required for a successful launch are secured within the appropriate functional budgets.

The VP, US Brand Head - CRM delivers and refines the US Brand Plan for a priority brand in alignment with therapeutic area priorities and launch objectives. This includes overseeing market development activities and ensuring effective implementation through close collaboration with and as a standing member of the Global Launch Brand Team.

This role serves as the key contact person for the priority brand, driving stakeholder and network engagement with the external community and ensuring collaboration with Global launch Brand Teams to align strategies and execution.

This role integrates cross-functional strategies into a comprehensive launch plan and leads to a motivated, outcome-driven team while fostering a performance-driven culture based on trust and psychological safety. As the US point of accountability, the Brand Head for priority brands is given full responsibility for brand success with decision-making authority for strategic decisions, risk mitigation, budget ownership and cost-effective execution to accelerate brand launches and maximize market impact – all in a compliant manner across all activities. The incumbent is fully accountable to ensure compliance across all functions and guarantees that diverse perspectives are represented in strategic decision-making.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. 

Duties & Responsibilities

• Member of the global cross-functional team of leaders that co-creates and executes a comprehensive, ambitious, compliant and deliverable Brand launch strategy in alignment with brand priorities and the overall TA portfolio/disease area.
• Primary contact for global leadership collaboration across all functions in the US.
• Provides strategic leadership for US Brand Team members (Marketing, Medical Affairs, Market Access and Program Leads) to ensure cross-functional alignment and seamless execution across the Value & Evidence Networks balancing & considering the input from all functional leads (Medicine, Marketing, Value and Access).
• Owns overall success of launch and beyond in the US.
• Responsible for all launch metrics, timelines, workstream collaboration, risk management, and mitigation strategies tied to joint launch KPI’s.
• Accountable for the supervision, development, and growth of US Brand Team members.
• Strives to build a highly motivated, cohesive, and outcome-driven US Brand Team, promoting a culture of trust, performance, innovation, integrity and psychological safety, enabling the acceleration of transformative therapies.
• Drives commercial, financial and other key strategic decisions and endorses & integrates line function strategies into a consolidated US Brand strategy in a balanced manner).
• Accountable for driving alignment across cross-functional teams to ensure that their strategies inform tactics and deliverables.
• Manage critical interfaces to ensure cohesive execution.
• Ensure all strategies are clearly referenced with documented insights and external proof, demonstrating a robust external focus and alignment with market needs.
• Owns the US brand P&L, including revenue forecasting, investment prioritization, budget management, and delivery of financial and operational objectives.
• Accountable for delivering US product forecasts, ensuring consistency and accuracy in financial and market projections including IAP and long-term forecast discussions.
• Develop annual objectives and budgets as well as deployment of department resources to meet financial and operational objectives and to ensure they have the budget and resources to support pre-launch activities.
• Accountable for integrating, following up on, and mitigating risks based on insights from the launch readiness process, ensuring seamless execution and market success.
• Present performance and risk to CMC or Board as needed.
• Serves as the authoritative US point of accountability for strategic, operational, and senior-level brand questions and is expected to respond directly to the highest levels of the organization globally.

Requirements

• Bachelor's degree in business, science or related field required. MBA or science-related graduate degree preferred.
• Proven strategic and analytical skills with a minimum of twelve (12) years of experience in the pharmaceutical and healthcare industry in multiple disciplines such as marketing, sales, consulting, product development, business development, market access, government affairs or related experience.
• Previous launch experience required including a minimum of one (1) year of recent launch experience in the US and experience working with global.
• Strong understanding of market dynamics and knowledge on how to execute on bringing a product from development to market in the US.
• Knowledge of both the US environment, the global organization and an understanding of how it works.
• Demonstrates strong strategic skills, business acumen, and a proven ability to drive impactful decisions.
• Experienced in commercialization, including a working understanding of patient and market access as well as specialty distribution models.
• Proven ability to develop and execute business plans, manage budgets and timelines, and implement key decisions to optimize resources and prioritize long-term project success.
• Eight (8) years of people leadership/supervisory experience required.
• Proven successful leadership experience in the pharmaceutical industry.
• Proven track record of success in Rx brand marketing experience with in-depth knowledge of the US marketplace.
• Entrepreneurial mindset with a passion for building high-performing teams and fostering a culture of collaboration, innovation, and accountability.
• Adept at creating opportunities, solving complex problems, and driving impactful outcomes in dynamic environments.
• Demonstrated strength in engaging and interacting with senior executives across the organization to align priorities, secure funding, validate strategic decisions, and support programs that drive organizational success.
• Strong executive presence, advocacy, negotiation, problem-solving and written, verbal and presentation communication skills.
• Demonstrated ability to challenge constructively, build cross-functional and Global relationships, value diverse perspectives and deliver through multiple concurrent priorities.
• Confident in making independent decisions and prioritizing in ambiguous and rapidly changing environments.
• Demonstrates resilience and adaptability to evolving challenges and opportunities.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics-based optimization is strongly preferred.

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.