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Specialty Product Specialist in Ha Noi

The Position

 

Specialty Product Specialist:

  • Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi-Channel Cycle Plan to target Customers, meet / exceed performance targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs. Additionally to:
  • Organise physician education programmes and support KOL development
  • Support implementing patient education, product access and treatment compliance programmes
  • Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed.

 

Tasks & responsibilities:

1. Promotion Achievement in the assigned territory

  • Territory promotion accountability (e.g. value, units, market share% etc.)
  • Ensure formulary listing and availability of BI products as required
  • Create demand/ generate prescriptions for promoted BI products by utilizing the available resources/tools/ trained behaviours
  • Build valued discussion around specialty HCP needs and opportunities

2. Data management, reporting, Multi Channel Cycle Plans (MCCPs)

  • Maintain an accurate & complete customer (email address,other contact info) database in Veeva
  • Record and track product promotion and customers in territory/hospital
  • Provide monthly forecasting sheet based on actual performance
  • Obtain and record feedback from customers on competitor product performance and monitors their activity
  • Prepare and provide ad hoc reports as requested by Management team/ Business Unit Director
  • Develop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of sales targets / objectives
  • Comprehend, integrate and execute ICPs into MCCPs
  • Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
  • Execute effective MCCPs with the objective of maximizing BI business in assigned territory to ensure achievement of sales targets / objectives

3. Orchestrate Exceptional Customer Experience

  • Communicate with relevant BI customer facing roles (Marketing, MSLs, etc.) and work interdependently to ensure customer experience is personalised and relevant to them.
  • Understand customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, Adobe campaigns) to fulfil the preferred channels
  • Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), CfE function (engage with coaching) and FuE function (send emails)
  • Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
  • Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, OneMessage, follow-up emails, BI one website, webinars, Adobe campaigns) to fulfil the preferred channels
  • Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies / Institutions
  • Develop / maintain effective relationships with target customers encouraging their assistance in perceiving/promoting BI products in a positive manner

4. Superior Customer Engagement Capability (Knowledge & Skills)

  • Exceptional Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
  • Effective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE, etc.). Supports and encourages dialogue of scientific / clinical knowledge, providing enhanced value to HCPs through facilitation of individual patient management and therapy decision making process
  • Knowledgeable across the 7 CEM steps and 27 behaviours.  Able to execute assigned Marketing strategies (e.g. messaging / product presentations, overcoming objections etc.) within the customers' preferred communication channel
  • Digitally fluent / tech savvy, able to reliably utilise CRM / Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
  • Capable and confident in presenting to Groups of customers, both face to  face / screen to screen
  • Provide expert understanding of the Payor landscape to internal and external customers

5. Comply with local regulations, industry and the BI Code of Conduct

 

  • Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
  • Take prompt and necessary actions on issues of compliance
  • Be a role model in compliance with local regulations, industry and the BI Code of Conduct

 

Requirements:

Competencies required:

  • Analytical & decision making ability
  • Industry / Product knowledge
  • Selling skills applied across a diverse range of channels
  • Multi Channel Cycle Planning and execution
  • Customer Relationship Management
  • Self development / learning
  • Communication skills
  • Planning and organizing skills to collaborate with other customer facing personnel
  • IT literacy 

Experience:

  • Direct selling experience in specialty healthcare is advantageous

Minimum Education / Degree Requirements: Bachelor’s degree with major in Pharmaceutical science.

 

READY TO CONTACT US?

Please contact our Recruiting Team:

Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com

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