Event Management Executive

The Position

 

Event Management Executive

The Event Management Executive support the Human Pharma Event Team in:

  • Implementing face-to-face and digital activities to maximize customer engagement and achieve Market Leadership in the Therapeutic Area (TA)segments we compete in.
  • Providing support and consultancy to the OPU TA marketing team (CRM and Specialty Care) in the planning and execution of the Integrated Campaign Plan (ICP), implementation of the Go-To-Market (GTM) approach.

 

Tasks & Responsibilities

  1. ICP contribution:
  • Partner with the TA & Event Manager to provide necessary inputs for IAP/ ICP, based on gathered insights of conducted events.
  • Provided needed data & insights related to event to support decision making process before, during and after ICP execution.

 

  1. Event-related processes standardization:
  • Creates standardized processes to efficiently plan and execute activities consistently across TAs with key internal stakeholders (Medical, Marketing, GTM, Compliance, Market access, Sourcing, etc.).
  • Provide data for analysis in order to optimize existing processes, through re-occurring review, analysis of conducted activities across functions, data-based insights and facilitates proposals for improvement.

 

  1. Event execution:
  • Provide and ensure efficient support on standardized processes for development and execution of events (CRM and Specialty).
  • Based on data analysis of conducted activities, providing optimization suggestion of existing marketing services, adapting and implementing new services  and driving the data-based creation of insights for improved customer engagement.
  1. Executional performance analysis:
  • Together with key stakeholders, identify events-related KPIs and provide relevant analysis/ recommendation to TAs/ management team through utilizing existing ROPU dashboard and/ or customizing Veeva reports.

 

  1. Vendor & bidding management:
  • In comply with sourcing procedure, evaluate vendors and suggest to event owners qualified vendor for event services.
  • Monitor vendor performance and provide timely feedback to improve service quality.

 

Requirements

Minimum Education/Degree Requirements: Bachelor’s degree in Business, Marketing, Economics or a related field.

 

Required competencies:

Knowledge:

  • Good understanding of pharmaceutical industry and trend of environmental changes.
  • Good knowledge and/or experience with strategic frameworks, marketing and execution.

Professional skills:

  • Capable to provide the leadership to develop and implement solutions to complex problems.
  • Open minded, motivating personality with drive and initiative.
  • Willingness and ability to create and share knowledge.
  • Critical thinker with ability to self-manage workload, including reprioritizing and delivery under tight timelines.
  • Ability to work well under pressure, influence without authority, good interpersonal and negotiation skills.
  • Team player, flexible and willingness to adapt in a changing environment.
  • Excellent oral and written communications skills.

 

READY TO CONTACT US?

Please contact our Recruiting Team:

Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com