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Medical Representative in Ha Noi

The Position

 

Medical Representative

 

  • Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model.  Implement Multi Channel Cycle Plans to target Customers, meet/exceed promotion targets for assigned product(s) within the allocated territory and achieve related quantitative / qualitative field force KPIs
  • Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed

 

 

Duties & Responsibilities


1. Promotion Achievement in the assigned territory:

  • Territory promotion accountability (e.g. market performance value, units, market share%, etc.).
  • Ensure formulary listing and availability of BI products as required.
  • Create demand/ generate prescriptions for promoted BI products by utilizing the available resources/tools/channels and trained behaviours.
  • Identify opportunities to grow/expand relevant customer universe for BI promoted brands.

2. Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence:

  • Maintain an accurate & complete customer (email address and other contact information) data base in Veeva.
  • Develop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of promotion targets/objectives with particular focus on message execution (reach, frequency, call duration). 
  • Comprehend, integrate and execute ICPs into MCCPs.
  • Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S.
  • Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time.

3. Orchestrate Exceptional Customer Experience:

  • Communicate with relevant BI customer facing roles (Marketing, MSLs, etc.) and work interdependently to ensure customer experience is personalised and relevant to them.
  • Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), CfE function (engage with coaching) and OneMessage, FuE function (send emails).
  • Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms.
  • Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, OneMessage, Adobe campaigns) to fulfil the Customers' needs.
  • Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/ Institutions.

4. Superior Customer Engagement Capability (Knowledge & Skills):

  • Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers.
  • Effective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.).
  • Knowledgeable across the 7 Hybrid CEM steps and 27 behaviours.  Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.) within the customers' preferred communication channel.
  • Digitally fluent/ tech savvy, able to reliably utilise CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage).
  • Capable and confident in presenting to Groups of customers, both face to face/screen to screen. 

5. Comply with local regulations, industry and the BI  Code of Conduct:

  • Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct.
  • Take prompt and necessary actions on issues of compliance and Pharmacovigilance. 
  • Be a role model in compliance with local regulations,  industry and the BI Code of Conduct.

6. Regular Reporting:

  • Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time.

 

Requirements


Competencies required:

  • Industry / Product knowledge
  • Promoting skills applied across a diverse range of channels
  • Multi-Channel Cycle Planning and Execution
  • Customer Relationship Management
  • Self-development / learning
  • Communication skills
  • Planning and organizing skills to collaborate with other customer facing personnel
  • IT literacy

Experience:

  • Direct promoting experience in healthcare industry is advantageous.

 

READY TO CONTACT US?
Please contact our Recruiting Team: phuong.vo@boehringer-ingelheim.com

Apply now »