プロダクトマーケティングマネジャー/スタッフ or ノンラインマネージャー/オンコロジー・免疫領域事業本部オンコロジー領域マーケティング部マーケティンググループ

Summary

  • Ensure the successful launch of zongertinib with a strong focus on patient centricity and market understanding

 

Tasks & responsibilities

  • Accomplish successful launch of the new indication by working closely with marketing team members
  • Develop local marketing strategy and tactics by close collaboration with various stakeholders based on global strategy and initiatives.
  • Identify opportunities and ways to better meet customers’ needs for short-term and long term 
  • Monitor performance via agreed KPIs
  • Establish and maintain relationships with KOLs, relevant organizations and other key stakeholders to develop and implement the strategy
  • Develop promotional materials such as promotional brochures and tools for HCPs and patients 
  • Plan and execute congress events such as sponsor seminars and symposiums 
  • Plan and execute trainings for field force together with field training team 
  • Work collaboratively with other functions (Medical, Sales, etc.) within the company to facilitate implementation of commercial initiatives for the products 
  • External vendor management 
  • Conduct budget management 
  • Communicate brand tactics to sales force clearly for flawless implementation

 

Requirements

  • Bachelor or master’s degree from accredited institution 
  • 2+ years of experience in marketing (sales experience and/or healthcare industry experiences are preferred)
  • Good understanding of lung cancer
  • Product launch experience is a plus
  • Good project management and excellent cross functional collaboration skills with ability to work with global matrix teams
  • Agile and effective working style in a fast-paced and changing environment
  • Fluent in Japanese and English with very good leadership, communication, and presentation competencies
  • Willing to work in a global environment

 

Recruiter:K Nagai